Director of Digital Content (Remote)

Institute for Humane Studies • Arlington, VA

45d • $100,000 • Remote

About The Position

The Director of Digital Content leads IHS’s digital presence across platforms and sub-brands, growing digital engagement, and ensuring all efforts align with institutional priorities and voice. Reporting to the Senior Director of Marketing, this individual owns the strategy, execution, and content-driven performance optimizations of the Institute’s social media and digital marketing efforts – serving as a key voice in how the public, scholars, and supporters experience the IHS brand and its sub-brands.

Requirements

• Understanding and commitment to classical liberal values and the IHS mission.
• 4+ years leading social and digital marketing with proven audience growth and engagement.
• Project-management excellence; strong cross-departmental collaboration; and proven success in leading teams, individuals, and high-impact projects.
• Demonstrated experience mentoring and developing staff.
• Strong writing/editing skills; can tailor voice and tone per platform and brand.
• Full-cycle campaign experience – organic and paid (Meta Ads Manager, LinkedIn Ads, Google Ads/Grant); HotJar and Google Ads/Analytics 4, highly preferred.
• Proficiency with scheduling tools, Canva, WordPress, and basic SEO/front-end CMS work; HTML/CSS basics preferred.

Nice To Haves

• Background in nonprofit, academic, or mission-driven environments preferred.
• Full-cycle campaign experience – organic and paid (Meta Ads Manager, LinkedIn Ads, Google Ads/Grant); HotJar and Google Ads/Analytics 4, highly preferred.
• HTML/CSS basics preferred.

Responsibilities

• Lead and execute IHS’s social media and digital marketing strategy across all major platforms to increase awareness, engagement, and alignment with mission and voice.
• This includes SEO, content marketing, and social campaigns.
• Own brand voice and consistency across all digital content, upholding tone, identity, and messaging standards.
• Manage daily operations of social channels: plan, draft, design, schedule, post, and engage, tailoring content per platform using tools like Canva, Buffer, and Meta Business Suite.
• Oversee IHS and its sub-brands’ social media presence, monitor IHS Google Grant in consultation with vendors, to boost visibility, drive conversions, and recruit participants.
• Drive content strategy and creation for IHS executive positioning on social media.
• Ensure website alignment with campaign goals via front-end edits and SEO-informed updates (primarily through WordPress).
• Create, curate, and maintain a high-quality evergreen digital content library to support consistent and effective output.
• Produce high quality shortform content, both written and video, across both IHS and various sub-brands to be disseminated to online audiences.
• Coordinate with internal teams to align social media efforts with communications, programmatic, and development priorities, and support real-time and post-event coverage of key IHS events through live content, video clips, recaps, and graphics.
• Up to 10% travel required.
• Collaborate with freelance creatives (designers, editors, vendors) to supplement and scale content production.
• Support crisis communications by monitoring sentiment, coordinating messaging, and executing timely responses.
• Experiment with formats and strategies (e.g., video, polls, carousels) to keep content engaging and audience-focused and monitor trends and platform updates to inform content strategy and optimize audience engagement.
• Prepare to recruit and manage a small team as department needs grow; oversee workflows and ensure marketing deliverables align with organizational priorities.
• Stay current on best practices in digital marketing and social media to refine strategy and execution.

Benefits

• IHS provides exceptional benefits to all employees, including health and dental insurance coverage (which includes paying 100% of the health and dental insurance premium for individuals), health savings accounts, long-term disability and life insurance, a 403(b) retirement savings program, a parking permit and 12 free tuition credit hours annually atGeorge Mason University.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 251-500 employees