Director of Digital and CX Analytics

National Debt Relief, LLC.

101d • $177,000 - $200,500

About The Position

National Debt Relief is seeking a strategic and insights-driven Director of CX & Digital Analytics to design the measurement, insights and optimization of our end-to-end digital customer experience. This role will own the enterprise-wide analytics strategy across the web, mobile, chat, and support channels. With a key focus on ensuring that the data we collect is used to create a competitive advantage in driving growth, efficiency, and client satisfaction. As a Director, you will lead a team of analysts and partner with Product, Marketing, Engineering, and Client Experience teams to ensure that the data insights inform decision making and support the long term digital experience strategy for the company. Be a player-coach that helps with improving customer journeys, increases conversion rate, and enhances client satisfaction.

Requirements

• 10+ years in digital, product, CX, or marketing analytics with 3-5 years in a leadership role
• Strong SQL skills (Snowflake preferred) and comfort with data modeling and manipulation.
• Proven track record of building and leading analytics teams
• In depth experience with GA4, Adobe Analytics, Mixpanel, or similar platforms and tag management systems such as GTM, Adobe Launch, or Tealium.
• Demonstrated success with CX optimization, funnel performance tracking, and self-service channel performance.
• Experience with A/B testing frameworks and experimentation design.
• Experience with visualization and dashboarding tools like Tableau, Sigma, Looker, or Power BI.
• Ability to communicate complex data clearly and drive action across technical and non-technical teams.

Nice To Haves

• Experience in financial services or fintech, especially client onboarding or customer support journeys.
• Familiarity with server-side tracking, CDPs (e.g., Segment, mParticle), or customer data governance frameworks.
• Background in digital attribution modeling, journey analytics, and lifecycle measurement.
• Experience with Python, BigQuery ML, or Airflow is a plus.
• Track record of driving enterprise transformation through analytics strategy.

Responsibilities

• Define and lead the digital and client experience analytics strategy, aligning with business priorities and objectives.
• Drive the vision for data collection and data governance across the digital platforms such as event tracking, tagging and KPIs.
• Lead and mentor a team of analysts, fostering professional growth and building best-in-class analytics.
• Partner with executives to translate data-driven insights into business strategy.
• Guide the development of advanced dashboards, scorecards, and reporting to ensure insights are delivered to the right stakeholders at the right time.
• Oversee the customer journey analytics to identify pain points, opportunities and improvements in digital experiences.
• Champion the use of advanced techniques such as marketing attribution modeling, customer segmentation and personalization analytics.
• Collaborate with data engineering to ensure digital data flows into Snowflake or enterprise platforms for unified analytics.
• Stay ahead of digital analytics trends, data privacy regulations (GDPR, CCPA), and evolving best practices in customer experience measurement.

Benefits

• Generous Medical, Dental, and Vision Benefits
• 401(k) with Company Match
• Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
• 12 weeks Paid Parental Leave
• Pre-tax Transit Benefits
• No-Cost Life Insurance Benefits
• Voluntary Benefits Options
• ASPCA Pet Health Insurance Discount
• Access to your earned wages at any time before payday

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 251-500 employees