Director of Demand Generation

MCI Careers

124d

About The Position

MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry. We’re seeking a Director of Demand Generation to design and execute integrated campaigns that drive qualified pipeline growth. This is a strategic, yet hands-on leadership role focused on creating scalable, multi-touch programs that engage complex enterprise buying groups and high-potential mid-market prospects. To be considered for this role, you must complete a full application on our company careers page, including all screening questions and a brief pre-employment test.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in B2B demand generation, with a strong background in mid-market and enterprise audiences.
• Proven success in driving pipeline growth through multi-touch, integrated marketing campaigns.
• Proficiency with marketing automation and CRM tools (HubSpot, Marketo, Salesforce).
• Strong analytical skills with a data-first approach to decision-making.
• Demonstrated ability to build scalable demand generation programs, not just manage existing ones.
• Excellent leadership, communication, and cross-functional collaboration skills.

Responsibilities

• Plan and execute integrated campaigns across email, webinars, paid media, and content syndication.
• Monitor funnel performance (MQLs, SQLs, pipeline contribution) and optimize campaigns for ROI.
• Partner with sales leadership to align on lead quality, handoff processes, and revenue goals.
• Develop targeted strategies for nurturing enterprise DMUs (decision-making units) and scaling outreach for mid-market buyers.
• Leverage marketing automation and CRM platforms (HubSpot, Marketo, Salesforce) to improve campaign performance.
• Manage budgets and allocate spend effectively across demand generation channels.
• Deliver insights and performance reporting to senior leadership.

Benefits

• Paid Time Off: Earn PTO and paid holidays to take the time you need.
• Incentives & Rewards: Participate in daily, weekly, and monthly contests that include cash bonuses and prizes ranging from electronics to dream vacations and sometimes even cars!
• Health Benefits: Full-time employees are eligible for comprehensive medical, dental, and vision coverage after 60 days of employment, and all employees have access to MEC medical plans after just 30 days. Benefit options vary by location.
• Retirement Savings: Secure your future with retirement savings programs, where available.
• Disability Insurance: Short-term disability coverage is available to help protect you during unexpected challenges.
• Life Insurance: Access life insurance options to safeguard your loved ones.
• Supplemental Insurance: Accident and critical illness insurance.
• Career Growth: With a focus on internal promotions, employees enjoy significant advancement opportunities.
• Paid Training: Learn new skills while earning a paycheck.
• Fun, Engaging Work Environment: Enjoy a team-oriented culture that fosters collaboration and engagement.
• Casual Dress Code: Be comfortable while you work.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Bachelor's degree