Director of Demand Generation

EMARKETER • New York, NY

95d • $150,000 - $170,000

About The Position

EMARKETER is the leading research, data, and insights provider for marketing, advertising, and commerce professionals. Our data-centric forecasts and rigorous analysis empower strategic decisions for brands, agencies, media platforms, technology companies, and more. With a strong focus on the transformation of digital advertising and ecommerce, EMARKETER’s forecasts, reports, and benchmarks enable global companies to anticipate tomorrow’s market trends for confidence today. EMARKETER is a division of Axel Springer SE, one of Europe’s largest media companies. We’re hiring a Director of Demand Generation to join our marketing team at EMARKETER.

Requirements

• 10+ years of experience developing and executing integrated multi-channel demand generation strategies, with a track record of leading high-performing teams
• Expertise in email marketing, ABM, social media, campaign strategy, and lead nurturing
• Strong analytical and reporting skills to measure ROI of programs
• Experience with marketing automation and CRM systems like Salesforce Marketing Cloud
• B2B marketing experience (acquisition, media, digital) preferred, ideally within research, data, or media industries
• Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future

Responsibilities

• Partner with Product Marketing to ensure cohesion between messaging to campaign creation and execution
• Develop and implement annual demand generation strategy and plans to achieve sales and pipeline goals
• Oversee campaign strategy development, execution, and optimization across digital channels (email, social media, web, paid search, display, etc) and digital / in-person events
• Manage top-of-funnel audience development programs including persona/segment identification, database growth, and profile enrichment to support our newsletter and media business
• Collaborate with Sales leadership, Sales, and Revenue Operations to monitor and optimize the entire prospect and customer journey
• Partner with Marketing Operations to track and report on key performance metrics including qualified leads, opportunities generated, ROI of campaigns
• Manage vendor and agency relationships for outsourced demand generation activities as needed

Benefits

• Base salary: $150,000-$170,000 (dependent on skills, experience, and competencies)
• Additional performance-based compensation available (details discussed during interview process)
• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance, family planning services, mental health reachout and Employee Assistance Programs (EAP)
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 101-250 employees