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As a Director of Demand Generation at Carta, you will lead a team of campaign and performance marketers, reporting through the Demand Generation Team. Your mission will be to unlock the power of equity ownership for more people in more places by developing and executing multi-channel marketing campaigns across all of Carta's business units and audience segments. You will work closely with various teams to ensure alignment with product goals and customer needs, leveraging data analytics to measure campaign performance and optimize strategies. This role requires a strategic and analytical thinker who can distill complex marketing concepts for an executive audience.