Director of Demand Generation

PERSUIT

88d

About The Position

We’re looking for a Director of Demand Generation to build and scale our growth engine. This role is about more than running campaigns—it’s about leading marketing into the next era. You’ll own pipeline creation across our markets, orchestrating programs that combine creativity, data, and AI. If you’re energized by running high-impact campaigns end-to-end, partnering closely with Sales, and proving marketing’s impact on revenue, this is your opportunity.

Requirements

• 8–12 years of enterprise B2B marketing experience, with 3+ years leading demand generation.
• Understands how to sell to legal teams.
• Proven track record of pipeline creation and revenue impact in enterprise SaaS.
• Hands-on operator and strategist—you know how to design the playbook and run the plays.
• Comfortable orchestrating AI + human work, using tools for campaign automation, content, and data enrichment.
• Deep experience in demand gen plus strengths in one or more areas (product marketing, content, brand).
• Strong communicator and collaborator with executive presence.
• Data-driven mindset: skilled in HubSpot, ChatGPT, Clay, and analytics.

Responsibilities

• Lead the demand generation strategy and execution across digital, ABM, events, and partner channels.
• Design and run cross-channel campaigns from audience insights through to measurement.
• Leverage AI tools to accelerate content, personalize at scale, and boost team productivity.
• Partner with Sales and RevOps to ensure strong alignment, shared targets, and predictable pipeline contribution.
• Test and scale new channels and tactics to stay ahead in a fast-moving market.
• Manage and mentor a small team (of humans and agents) plus agency/contractor partners, while building repeatable programs.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• Wellness Resources

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 101-250 employees