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The position involves researching, defining, aligning, developing, and implementing strategies with P&L accountability to enable the sales force to effectively fulfill and service new and existing debit cardholders and improve the customer experience. Responsibilities include conducting market research, forecasting, pricing, and competitive analysis, monitoring product and system performance, and assessing problems to develop and implement solutions. The role also requires managing product risks in compliance with legal, regulatory, and risk compliance, and reporting, while collaborating with internal partners across the enterprise to take products to market.