Director of Data Engineering & AI Strategy

Incubeta

1d•Remote

About The Position

Incubeta is a global marketing partner focused on driving profitable growth by bringing media, creative, data, and technology together into one integrated solution. We partner with CMOs and business leaders who demand clarity, accountability, and meaningful results. We are positioned for momentum in the Americas, believing the future belongs to agencies that can connect performance and brand, strategy and execution, creative and media. This is a high-impact leadership role responsible for owning and scaling the Google Marketing Platform (GMP) capability within a broader Market Intelligence function. You will lead the GMP consultancy offering end-to-end, combining deep technical expertise, team leadership, and commercial ownership, with a clear mandate to evolve the function into a more scalable, resilient, and high-performing capability. This is not a purely strategic or managerial role. We’re looking for a hands-on technical leader who remains close to the platforms, acts as a senior escalation point, and leads by example in solving complex client challenges. You’ll operate at the intersection of ad tech, media, sales, and data, playing a key role in both delivery excellence and revenue growth.

Requirements

8–10+ years experience in digital marketing / ad tech, with strong agency exposure
Deep, hands-on expertise in DV360 and CM360 (priority areas)
Working knowledge of SA360, GA4, and broader GMP ecosystem
Proven experience leading experienced practitioners, not just junior teams
Ability to act as a senior technical authority and escalation point
Strong understanding of commercial models, with experience owning or influencing P&L
Experience supporting sales processes, pitches, or client growth initiatives
Confident communicator, able to translate technical detail into commercial value

Nice To Haves

Experience working within a GMP reseller or consultancy environment
Exposure to client-side roles (understanding internal stakeholder challenges)
Knowledge of data platforms and tools (e.g. BigQuery, Looker, GCP)
Experience with Performance Max, value-based bidding, or feed management
Google certifications across DV360, CM360, SA360, GA4
Experience contributing to or building go-to-market strategies
Familiarity with AI, automation, and emerging ad tech trends

Responsibilities

Act as the senior escalation point for complex GMP-related challenges, particularly across DV360 and CM360
Provide hands-on support across key client work, troubleshooting platform issues and guiding solutions
Maintain a strong working knowledge across the broader GMP stack (SA360, GA4, etc.)
Lead by example, actively contributing to delivery rather than operating purely at a distance
Lead and develop a team of experienced GMP practitioners
Build a more scalable and resilient capability, reducing reliance on individual specialists
Design and implement structured upskilling initiatives across the GMP stack
Mentor senior team members and support their development in both technical and client-facing areas
Own the P&L for the GMP function, including forecasting, planning, and performance tracking
Identify opportunities to increase platform adoption, usage, and revenue contribution
Drive operational improvements to support scalability, efficiency, and consistency across clients
Contribute to the broader commercial success of the Market Intelligence function
Partner closely with sales and growth teams to support new business opportunities
Lead the development of technical proposals and solution design for GMP-related pitches
Help position GMP as a strategic growth driver, not just a delivery function
Support cross-sell and upsell opportunities across existing clients
Work closely with media, strategy, sales, and data science teams to deliver integrated solutions
Ensure GMP capability is aligned with broader marketing intelligence and effectiveness strategies
Contribute to a more connected, less siloed approach across the business
Build and maintain relationships with key stakeholders within Google GMP
Stay at the forefront of new platform developments, features, and industry changes
Drive adoption of new capabilities (e.g. privacy-first solutions, automation, AI-led features)