Director of Data & AI

REP Fitness•Westminster, CO

22d•$200,000 - $250,000•Hybrid

About The Position

We are not hiring someone to “do AI.” We are hiring someone to change how our company operates. The Director of Data & Analytics will act as a systems-level operator across REP. This role is responsible for identifying where work is slow, manual, fragmented, or constrained and redesigning it using AI to unlock speed, efficiency, and better decision-making. You will not sit on the sidelines building tools. You will embed inside teams. You will work alongside leaders and operators. You will help us rethink how work gets done. This role touches every part of the business: Customer Support, Marketing, People Ops, Finance, Operations, Supply Chain, Logistics, Product, Engineering. The goal is simple: Make the business meaningfully better through AI.

Requirements

A systems thinker: You understand how businesses actually operate, across functions, workflows, and decisions. You can see where things break and where leverage exists.
An applied AI operator: You don’t chase hype. You understand what AI can and cannot do, and you know how to apply it to real problems in practical ways.
An embedded partner: You build trust quickly. You work with teams, not on them. You listen before you solve.
A change leader: You know how to introduce new ways of working without creating resistance. You bring people along.
Relentlessly focused on impact: You prioritize what matters. You measure outcomes. You avoid low-value work.
Led AI, automation, or systems transformation initiatives inside a company
Worked across multiple functions, not just within a single domain
Delivered measurable business impact, not just shipped tools
Made build vs buy decisions and worked with external vendors
Driven adoption of new tools or systems across teams
You start by understanding, not prescribing
You ship and iterate instead of over-designing
You simplify rather than complicate
You focus on outcomes over activity
You take initiative and create momentum

Responsibilities

AI Strategy and Roadmap
Define REP’s AI strategy and 12–24 month roadmap tied directly to business priorities
Identify where AI can create real leverage across the company
Focus on high-impact opportunities, not theoretical use cases
Build the team: this is a strategic effort for Rep, and it is just beginning. Over time, you will build and lead an entire team of leading edge AI enabled innovators, taking REP to new heights
High-Impact Use Cases
Identify and prioritize opportunities based on ROI, feasibility, and scale
Turn messy, real-world problems into practical AI-enabled solutions
Deliver improvements in speed, efficiency, and output quality across functions
Embedded Execution
Work directly inside teams to understand how work actually happens
Co-create solutions with operators and leaders, not in isolation
Ensure AI is integrated into workflows, and existing tech stacks not bolted on
Adoption and Enablement
Drive real usage of AI solutions across the organization
Build training, playbooks, and practical use cases
Help teams understand not just how to use AI, but why it makes their work better
AI Operating Model
Define how AI work gets prioritized, built, and scaled at REP
Make smart decisions on build vs buy vs adapt
Lead vendor and tool selection, evaluation, and optimization
Establish governance in partnership with IT and leadership
Business Impact
Deliver measurable value through cost savings, productivity gains, and improved decision-making
Build systems to track and report ROI across initiatives
Continuously refine focus toward the highest-leverage opportunities

Benefits

Medical, Dental, Vision (Competitive Benefits Packages Available)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
5 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave day 1
Birthday - Paid day off
Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
Full access to employee gym
Employee discount on REP equipment, apparel and nutrition
Daily snacks and drinks provided by REP (for onsite employees)
'Fitness' casual attire
Company and team building events
Professional growth and development within the organization