Director of Customer Engagement & Media Measurement

Johnson & Johnson•Titusville, PA

22d

About The Position

Johnson & Johnson Innovative Medicine is recruiting for a Director of Customer Engagement & Media Measurement located in Horsham, PA or Titusville, NJ. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine Purpose: The Director, Customer Engagement & Media Measurement, will bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building a comprehensive measurement framework the J&J sectors: Innovative Medicine, MedTech and Corporate. This leader will partner closely with other members of the Insights and Analytics organization as well as other Brand leadership to drive a robust, data-driven, and highly strategic approach that identifies key leading and lagging metrics to help drive faster decision making, line of sight to impact of execution (content and channel) and investments across all aspects of the customer and patient treatment journey. This position will report to the Senior Director of Customer Engagement, Content & Media Excellence. The Director, Customer Engagement & Media Measurement, is responsible for defining the comprehensive measurement framework and KPIs and will play a lead role in developing our integrated measurement reports that are delivered to brand to connect execution to impact including measures such as patient conversion, ROI, mROI. This leader will partner closely with the media and creative agencies, the Insights & Analytics organization, and key internal stakeholders including Senior Leadership to develop and align a framework across the enterprise, used consistently to track performance and support faster optimization decisions to improve performance and achieve business goals.

Requirements

BS Degree in Marketing, Business, Analytics, or equivalent experience is required; MBA Preferred
10+ years Marketing or Media experience in a professional environment, with experience managing and building teams
Broad knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization
Prior experience in media analytics, healthcare claims data, and HCP data, especially digital media, with an understanding of what type of data should be tapped across different international markets
Understanding of data-driven media planning and buying approaches
Expertise in Marketing Mix Modeling (MMM) and econometric techniques to measure and optimize media effectiveness across channels
Expertise in Analytics/Martech/Business Intelligence platforms or BI software
Competencies in financial & business acumen, strategic thinking and planning, conflict management, interpersonal skills, change management, delegation, talent coaching and mentoring, negotiation, and influence.
Experience translating data insights into actionable recommendations for executive decision-making
Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech
Proven ability to work collaboratively across multiple teams
Exceptional interpersonal skills and mastery of working in a matrixed environment
Excellent communication skills; can articulate complex concepts to a diverse audience
Creative, innovative problem solver who leads with insights derived from data
Executive presence and demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization
Ability to lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
Strong writing, presentation and influencing skills
Demonstrate ability to thrive under pressure, & take accountability to meet deadlines
Superior organizational and leadership skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables
Ability to manage and coach direct reports and agile team.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Nice To Haves

Experience in healthcare, pharmaceutical, or MedTech industries
Familiarity with media measurement and audience analytics platforms (e.g., IQVIA, Crossix, Datorama, Tableau)

Responsibilities

Serve as a strategic leader and SME within the Customer Engagement, Content & Media Excellence team, shaping how measurement drives business value across sectors.
Lead the development of a measurement framework to standardize performance tracking and insights across the organization.
Work closely with media agencies and appropriate external partners to develop, deliver, and enhance recurring reporting dashboards and performance scorecards.
Align organizations to new standard owned by J&J.
Act as a key advocate for data integrity proactively identifying and solutioning data issues and gaps.
Partner with media agencies, AOR, and internal data management teams to ensure accurate, timely, and complete data flows for reporting and analytics.
Embed framework within operational and strategic discussions at all levels of the business as standard method to understand and evaluate performance and use the insights to make business decisions to optimize execution.
Act as a Thought Leader in assessing external trends and bringing best in class measurement and insight generation advances to proactively address business needs across all sectors.

Benefits

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits