Director of Creator Partnerships / Viral Marketing (STEM)

Concord Music Group, Inc. • Los Angeles, CA

96d • $110,000 - $130,000

About The Position

As the Director of Creator Marketing & Audience Growth, you will be a strategic operator with a deep understanding of the creator economy, music marketing, and digital culture. You’ll bring sharp instincts for audience growth, an eye for emerging trends, and a proven ability to execute campaigns that drive both discoverability and commerce for artists. In this role, you will help define how Stem leverages creators and culture to break artists in today’s attention-driven landscape. The ideal candidate will have enthusiasm for Stem’s artists and ethos, paired with a strong knowledge of, and passion for, music. You will play a critical role in shaping Stem’s approach to music discovery and viral growth via creator platforms, helping artists reach and connect with broader online audiences. This is a full-time, hybrid role, with priority given to candidates based in Los Angeles, New York, or Nashville. The Director of Creator Marketing & Audience Growth will report to the General Manager and collaborate cross-functionally with Artist & Label Strategy, Commerce, A&R, and Business Intelligence teams.

Requirements

• A consistent volume of creator campaigns with measurable impact (e.g., engagement rate, shares, creator reach).
• Demonstrated audience growth and engagement lift for artists and releases driven by creator activations.
• Creation of a repeatable playbook and tooling infrastructure for future team scaling.
• Positive feedback from internal teams and external partners (artists, managers).
• 3–5 years of experience in creator/influencer marketing, within music.
• Existing relationships across the creator landscape, with creators & influencers specifically.
• A proficient knowledge of music discovery & marketing opportunities across all major creator platforms.
• Ability to track & interpret data analytics at the intersection of social media and music.
• Comfortable using analytics tools/campaign tooling (e.g., Chartmetric, Soundcharts, CreatorIQ, TikTok Creator Center, Co:brand, CreatorCore, Modash).
• Pop culture acumen.
• Proven track record of executing campaigns with measurable success.
• Comfort negotiating rates with creators or micro-influencers.
• Ability to work quickly and effectively under pressure and balance priorities.
• Excellent verbal and written communication skills.
• Strong attention to detail with time management skills & follow-through.
• Ability to identify opportunities and tackle them proactively.
• Ability to work selflessly across various teams.

Nice To Haves

• Comfortability conversing with artists and their teams.
• A comprehensive understanding of digital advertising in music.
• An understanding of AI Tools used in the digital marketing of music.

Responsibilities

• Work with the Artist & Label Strategy team to set commercial goals and proactively identify opportunities for the further exposure of Stem’s distributed repertoire.
• Build, execute, & track digital marketing campaigns across the creator ecosystem.
• Develop, cultivate, and leverage relationships with creators, influencers, channels, marketing agencies, digital marketing tools, & social platforms.
• Work with Business Intelligence to gather & report campaign data to key stakeholders.
• Utilize your knowledge of the creator ecosystem to support Stem’s A&R team on the identification of new opportunities and trends.
• Develop playbooks, workflows, and tooling recommendations to enable future team growth and operational scale.
• Report on ROI by analyzing audience lift, engagement metrics, and campaign effectiveness across creator activations.
• Own the shortform content workflow—from selecting clips to overseeing editing and seeding—ensuring content is optimized for virality across TikTok, Reels, and YouTube Shorts.
• Use or manage tools like Captions.ai, Opus Clip, or CreatorCore to generate and edit clips, and direct outreach to meme pages and fan networks for seeding.
• Support the A&R team by surfacing creator-led artist discovery opportunities and moments of organic momentum.
• Guide artists and managers on best practices for optimizing social/viral campaigns using creator tools and partnerships.
• Stay up to date with algorithm changes, emerging platforms, and content formats that affect music discoverability.

Benefits

• Competitive compensation package including equity for all full-time employees.
• 100% premiums covered for employee medical, dental, and vision (60% for dependents).
• Company 401(k) match up to 4%.
• Unlimited paid time off.
• FSA.
• Life insurance.
• Student loan paydown program.
• Excellent parental leave policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees