Director of Corporate Communications
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About The Position
The Director of Corporate Communications at S&T Bank is a pivotal role that focuses on enhancing the bank's brand and reputation through strategic storytelling and effective communication. This position is designed for a professional who will work closely with the Director of Sales Strategy and Marketing to develop and implement a comprehensive communications strategy that increases awareness of S&T Bank and its subsidiary brands. The Director will be responsible for both external communications, such as press releases and media advisories, and internal communications aimed at engaging employees and aligning them with the bank's strategic goals. In this role, the Director will interact with various stakeholders, including community members, media representatives, and industry organizations. They will be tasked with managing the external communications program, which includes developing press materials and working with a public relations agency to secure media coverage. The Director will also serve as a spokesperson for the bank, coordinating media interviews and building strong relationships with reporters to enhance visibility in the financial press. Crisis communication is another critical aspect of this position. The Director will collaborate with the PR agency, Legal, Marketing, Human Resources, and Executive leadership to develop and refine crisis communication plans. They will assist in crisis management activities and respond to media inquiries as necessary. Additionally, the Director will manage executive communications, ensuring that messages from the Director of Sales Strategy & Marketing and other business leaders are effectively communicated. The role requires a strategic mindset to plan, develop, and execute enterprise-level employee communications that inform and engage staff. This includes creating multi-channel communication plans that align with the bank's values and strategic initiatives. The Director will also support the Finance Division in producing investor relations materials and ESG-related content, collaborate with marketing teams for company announcements, and coordinate communication for corporate events. Overall, the Director of Corporate Communications will play a crucial role in shaping the narrative of S&T Bank, ensuring that both internal and external communications are consistent, engaging, and aligned with the bank's mission and objectives.
