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The Director of Conversion Rate Optimization (CRO) at Freebird is responsible for leading the company's testing and optimization efforts to enhance website performance and drive significant improvements in key performance indicators (KPIs) such as conversion rates and average order value (AOV). This role involves developing a scalable experimentation system, managing a backlog of tests, and collaborating closely with the CEO and COO to prioritize high-impact initiatives. The Director will also mentor a growing CRO team and ensure rapid test implementation in a fast-paced, results-driven environment.