Director of Content Strategy

South Dakota State University • Brookings, SD

117d

About The Position

The Director of Content Strategy develops and implements a strategic plan for a comprehensive and collaborative engagement and fundraising program in support of South Dakota State University. This role executes a multichannel strategy that includes video content, email communications, digital campaigns, social fundraising initiatives, and the student engagement program. In addition to advancing loyalty giving, the position plays a key role in strengthening the organizational pipeline and enhancing alumni engagement. The Director provides leadership to a dynamic team that supports the goals of the department.

Requirements

• Associate or bachelor's degree is preferred but not required.
• At least five years of professional experience in related fields (such as digital media, communications, graphic design, journalism sales, public relations, fundraising, higher education, or alumni relations) is required.
• Prior supervisory experience is preferred.

Nice To Haves

• Demonstrated agility to proactively adapt and recognize the needs of the organization and ability to guide and facilitate effective change management.
• Demonstrated ability to navigate working with cross-functional teams for best outcomes.
• Strong problem-solving skills and ability to anticipate, identify, research, and analyze effective and timely solutions.
• Highly effective writing skills for multiple audiences and channels.
• Demonstrated curiosity and analytic ability to organize information and identify patterns, trends, and relationships in complex data sets.
• A high level of interpersonal skills, both in person and by phone, to handle sensitive and confidential situations with varied internal and external constituencies.
• Customer service skills requiring clear communication in person, on the phone, and in writing are essential.
• A high level of integrity, including ability to treat confidential information with discretion.
• Ability to be organized and resourceful to locate and compile information and accomplish projects with minimal supervision.
• Consistent attention to detail in composing and proofing materials, establishing priorities, and meeting deadlines.
• Ability to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands.
• Ability to work independently as well as in a collaborative team environment with professional demeanor, self-reliance, and resourcefulness.
• Dependability and punctuality.
• High energy, positive attitude, and high degree of initiative.
• Proficient experience using the most recent versions of computer software applications including word processing, spreadsheets, database and presentation software (i.e. MSWord, Excel, Outlook, PowerPoint).

Responsibilities

• Lead a team committed to strategic, scalable, personalized engagement through dynamic and creative multichannel communications.
• Evaluate and maximize creative content including news releases, articles, brochures, presentations, event support materials, print, mail, email, website, video, and social media.
• Measure and assess the performance of campaigns across multiple channels and outreach efforts, providing feedback, recommendations, and proposing solutions to improve results.
• Coordinate with department directors to promote and celebrate South Dakota State University and the SDSU Foundation.
• Uphold the standards of the SDSU Foundation especially pertaining to quality control and other elements that impact relationships with donors and campus partners through annual giving activities.
• Collaborate with teams to develop compelling and cohesive content, messaging, and branding for digital communication.
• Execute setup and coordination of social fundraising initiatives and collaborate with campus partners on those initiatives as needed.
• Assist with the planning and coordination of the annual giving day, One Day for STATE, especially related to website content and social and campus ambassadors.
• Facilitate relationships to generate ongoing support with campus community and auxiliary programs.
• Other duties may be assigned to meet the organization's needs.

What This Job Offers

• Job Type: Full-time
• Industry: Educational Services
• Education Level: Bachelor's degree