Director of Content Marketing - Bookit.com

Superlogic-posted about 1 month ago

$115,000 - $130,000/Yr

Full-time • Mid Level

Hybrid • New York, NY

11-50 employees

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The Director of Content Marketing is a dynamic, mid-level leader who designs and executes innovative marketing strategies utilizing Bookit.com’s travel and experience packages to drive customer growth and revenue. This role combines deep travel content expertise with online marketing savvy. You are responsible for identifying the top travel deals on the Bookit platform, crafting compelling content and packages that drive existing member bookings and purchases, as well as increasing website traffic and new membership sign ups. The ideal candidate has proven travel content writing and marketing experience and the creative acumen necessary to know what works and what doesn't in the highly competitive travel and experiential industries. This is your opportunity to help shape category-defining products at the intersection of travel, entertainment, and loyalty.

“Own” the travel, experience, and retail inventory on Bookit.com – analyzing it to create compelling packages and stories that propel Bookit to 1MM unique users.
Create high-quality, purposeful content to establish domain authority and brand awareness; power conversion funnel via newsletters and site content. Identify high-performing deals and knowing intuitively what resonates with travelers versus what falls flat; know when to feature what deals based on market demand and conversion potential.
Apply deep understanding of travel consumer behavior to optimize deal packaging and positioning for maximum impact on target customers.
Develop and own the end-to-end content marketing strategy aligned with business goals and brand voice; manage the content calendar and oversee content production across blogs, landing pages, newsletters, videos, and social
Work with technical teams to develop and launch newsletter; write newsletter content that converts.
Collaborate with SEO, product, PR, partnerships, and performance marketing to align messaging across channels
Collaborate with digital marketing agency and product teams to optimize ad copy, messaging, and outreach to ensure coherent communication (across channels) of Bookit deals; contribute to the optimization of the user experience and conversion funnels throughout the customer journey and the development of campaign metrics
Leverage Bookit's relationship with A-List celebrities and influencers to drive platform traffic and conversions.
Stay current with industry trends, emerging technologies, and best practices in travel, rewards, and e-commerce marketing – identifying growth opportunities and consumer behavior trends that inform strategic decisions
Execute with minimal oversight, demonstrating a self-starter mentality and the ability to design and implement campaigns from concept through completion

4-6 years experience with proven track record in travel marketing and merchandising; preferably with major online travel and e-commerce companies like Expedia, Booking.com, TripAdvisor, Marriott Bonvoy, ThePointsGuy, or similar platforms.
Proven track record of driving customer acquisition and revenue growth through integrated marketing campaigns in the travel and/or experiential industries
Deep understanding of travel industry dynamics and what drives consumer booking behavior across hotels, cruises, experiences, and travel packages
Strong marketing acumen with demonstrated ability to distinguish between high-performing and low-performing campaigns and deals
"Go-getter" personality with entrepreneurial mindset suited for a fast-paced startup environment; proven ability to design, execute, and optimize marketing initiatives independently without constant direction
Excellent communication and presentation skills with ability to influence stakeholders at all levels
Analytical mindset with proficiency in marketing analytics tools, A/B testing, and data-driven decision making
Experience with multi-platform social media marketing; utilization of Hubspot to manage marketing ops
Bachelor's degree (or higher) in Marketing, Communications, Business, or related field

Interest in and basic understanding of cryptocurrency and blockchain technology a plus
Spanish fluency a major plus

Health care plan (Medical, Dental & Vision) Available on the 1st of the month after 60 days of employment
Vacation: Flexible/Unlimited PTO with manager approval.
401K Plan – Tax-Deferred and/or Roth options: Eligible after 90 days of employment
Collaborative culture with industry veterans and mission-driven builders
Bookit is an equal opportunity employer.
We strive to create and maintain an equitable workplace where contributors of all backgrounds feel welcomed and valued. We do not discriminate against applicants or employees based on racial identity, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability or genetic information. Be part of an inclusive company culture emphasizing autonomy, mastery, and purpose.

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