Director of Content Marketing, Bookit.com

Superlogic

187d

About The Position

The Director of Content Marketing is a dynamic, mid-level leader who designs and executes innovative marketing strategies utilizing Bookit.com’s travel and experience packages to drive customer growth and revenue. This role combines deep travel content expertise with online marketing savvy. You are responsible for identifying the top travel deals on the Bookit platform, crafting compelling content and packages that drive existing member bookings and purchases, as well as increasing website traffic and new membership sign ups. The ideal candidate has proven travel content writing and marketing experience and the creative acumen necessary to know what works and what doesn't in the highly competitive travel and experiential industries. This is your opportunity to help shape category-defining products at the intersection of travel, entertainment, and loyalty.

Requirements

• 4-6 years experience with proven track record in travel marketing and merchandising; preferably with major online travel and e-commerce companies like Expedia, Booking.com, TripAdvisor, Marriott Bonvoy, ThePointsGuy, or similar platforms
• Proven track record of driving customer acquisition and revenue growth through integrated marketing campaigns in the travel and/or experiential industries
• Deep understanding of travel industry dynamics and what drives consumer booking behavior across hotels, cruises, experiences, and travel packages
• Strong marketing acumen with demonstrated ability to distinguish between high-performing and low-performing campaigns and deals
• Go-getter personality with entrepreneurial mindset suited for a fast-paced startup environment
• Excellent communication and presentation skills with ability to influence stakeholders at all levels
• Analytical mindset with proficiency in marketing analytics tools, A/B testing, and data-driven decision making
• Interest in and basic understanding of cryptocurrency and blockchain technology a plus
• Bachelor's degree (or higher) in Marketing, Communications, Business, or related field

Nice To Haves

• Spanish fluency a huge plus

Responsibilities

• Own the travel, experience, and retail inventory on Bookit.com – analyzing it to create compelling packages and stories that drive user interest and grow purchases and top-of-funnel new customer signups
• Lead website content (blog/newsletter) writing and merchandising strategy, identifying high-performing deals and knowing intuitively what resonates with travelers versus what falls flat
• Apply deep understanding of travel consumer behavior to optimize deal packaging and positioning for maximum impact on target customers
• Develop and own the end-to-end content marketing strategy aligned with business goals and brand voice
• Manage the content calendar and oversee content production across blogs, landing pages, newsletters, videos, and social channels
• Collaborate with SEO, product, PR, partnerships, and performance marketing to align messaging across channels
• Collaborate with digital marketing agency and product teams to optimize ad copy, messaging, and outreach to ensure coherent communication of Bookit deals
• Stay current with industry trends, emerging technologies, and best practices in travel, rewards, and e-commerce marketing
• Execute with minimal oversight, demonstrating a self-starter mentality and the ability to design and implement campaigns from concept through completion

Benefits

• Competitive salary
• Health care plan (Medical, Dental & Vision)
• Retirement Plan (401K)
• Paid Time Off (vacation, sick, and public holidays)
• Collaborative culture with industry veterans and mission-driven builders

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees