Director of Content Design

Humana • San Francisco, CA

2d • Remote

About The Position

Become a part of our caring community and help us put health first At Humana, our Experience Design and Consumer Digital teams are dedicated to helping people navigate their health with confidence, clarity, and compassion. We believe every interaction—every screen, every message, every moment—should help members feel seen, supported, and empowered. Our content designers play a vital role in shaping these experiences, ensuring our words reflect the kindness, accessibility, and trust at the heart of Humana’s mission. The Director of Content Design leads the strategic vision, operational excellence, and practice maturity of content design across Humana’s Consumer Digital products. This leader sets the direction for how Humana communicates in digital channels, ensuring our voice is clear, inclusive, and consistently aligned to our purpose. You will guide a high performing team of content designers who partner closely with Experience Design, Product, Engineering, Compliance, Clinical, Marketing, and Brand teams to bring Humana’s voice to life across digital experiences. This role reports to the AVP of Content Development and plays a critical part in elevating content design as a strategic driver of member outcomes and business value.

Requirements

• 10+ years of experience in UX content design, content strategy, product writing, or editorial leadership—preferably in healthcare, insurance, or similarly regulated industries
• 5+ years leading content or design teams within large, matrixed, or complex organizations
• Demonstrated ability to influence senior leaders through strong communication, executive presence, and strategic thinking
• Expertise in health literacy, plain language, accessibility (WCAG/ADA), and inclusive content practices
• Proven experience implementing and scaling content systems, including content design systems, CMS workflows, taxonomies, and metadata structures
• Bachelor’s or advanced degree in Communications, English, Journalism, Human‑Centered Design, or a related field

Responsibilities

• Strategic Vision & Content Leadership Define and scale a comprehensive UX content design strategy across Humana’s digital ecosystem. Establish long‑term vision grounded in health literacy, accessibility, and trust—ensuring content meets diverse member needs and regulatory expectations.
• Team Leadership & Talent Development Lead, mentor, and grow a best‑in‑class content design team supporting web, mobile, chatbot, voice, and emerging digital touchpoints. Foster a culture of excellence, creativity, inclusion, and craft‑driven impact.
• Champion of Humana’s Voice Ensure a consistent, human, and inclusive voice that reflects Humana’s values of kindness, clarity, and care. Guide teams in creating content that is empathetic, understandable, and supportive—especially when addressing complex healthcare topics.
• Cross‑Functional Partnership Collaborate with leaders across Product, Experience Design, Engineering, Marketing, Compliance, Legal, and Clinical organizations. Ensure content strategy is aligned with enterprise priorities and integrated throughout the product lifecycle.
• Content Systems & Governance Design and scale frameworks, taxonomies, governance models, and systems that ensure content quality and efficiency across teams. Oversee capabilities for localization, personalization, content reuse, and structured content management.
• Insight‑Driven Content Strategy Use user research, data, analytics, and behavioral science to inform content decisions and optimize member engagement. Champion experimentation, testing, and continuous learning to measure and improve content performance.
• Operational Excellence Oversee editorial standards, content workflows, and content operations. Ensure high‑quality, compliant, efficient delivery of content across all Consumer Digital products.

Benefits

• Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director