Director of Consumer Banking Strategy and Product Development

First National Bank (FNB Corp.) • Pittsburgh, PA

55d

About The Position

This role leads the strategic direction for the full consumer banking portfolio including retail, small business, & adjacent product lines by driving integrated strategies that align with evolving customer needs and market dynamics. Demanding a blend of strategic foresight, analytical rigor, and operational execution across the product lifecycle, from ideation through delivery. Leverage emerging technologies, data insights, and consumer behavior trends, partnering with marketing & analytics teams to define & anticipate customer needs, enabling proactive identification of future opportunities.

Requirements

• BA or BS
• 15 years of job related experience
• Excellent management skills
• Excellent communication skills, both written and verbal
• Excellent organizational, analytical and interpersonal skills
• Detail-oriented
• Ability to use a personal computer and job-related software
• MS Word - Basic Level
• MS Excel - Intermediate Level
• MS PowerPoint - Intermediate Level
• Strong strategic thinking, data fluency, and tech-savviness required
• Must excel at cross-functional collaboration, customer insight analysis, and translating trends into actionable strategies across retail and small business banking

Responsibilities

• Drive Portfolio Strategy: Lead the strategic planning and execution for consumer banking products, ensuring alignment across retail, small business, and related segments to meet evolving customer needs. Leverage and grow a deep understanding of the consumer banking business to drive product development, boost adoption, strengthen customer relationships, and increase profitability.
• Product Lifecycle and Growth Strategy: Lead end-to-end product development-from concept to launch and optimization-to deliver customer-focused solutions. Drive profitability through growth tactics, performance reporting, and strategic marketing direction. Act as subject matter expert, providing product, audience, and competitive insights to support Retail sales efforts.
• Leverage Technology and Market Trends: Monitor emerging technologies, evolving customer behaviors, and competitive dynamics to drive product innovation, shape pricing strategies, and uncover future opportunities. Identify key trends, track progress toward strategic goals, and evaluate the impact of rate changes on the balance sheet to inform recommendations to the pricing committee.
• Customer-Centric Strategy and Market Insight: Leverage market, demographic, and behavioral data to drive product sales through strategic messaging, feature optimization, and positioning. Collaborate with marketing and analytics teams to translate customer insights into actionable strategies that strengthen acquisition, engagement, and retention.
• Product Leadership and Strategic Collaboration: Leads product management and development using cross-functional teams including IT, Operations, Legal, Compliance, Training, Consumer Banking Solutions, and Marketing. Partners with Consumer Banking leadership on annual budget planning. Represents the product team in vendor management, ensuring critical external vendors meet service level expectations.
• Performs other related duties and projects as assigned.
• All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Funds, Trusts, and Other Financial Vehicles
• Number of Employees: 1,001-5,000 employees