Director of Communications, Carver College of Medicine

UIOWA•Iowa City, IA

11d

About The Position

Join the Marketing and Communications team at UI Health Care as the Director of Communications. This role develops marketing and communications strategies for the University of Iowa Roy J. and Lucille A. Carver College of Medicine, a highly ranked medical school with a statewide commitment to education, research, and patient care. As a key leader in UI Health Care’s Marketing and Communications team, the director works closely with various stakeholders, including faculty, staff, and learners, to positively position Iowa’s only comprehensive academic medical center. The director leads an established team of communicators, alumni relations, STEM education, and executive events professionals. Additionally, the role collaborates closely with others across the Marketing and Communications team to achieve shared goals and use resources effectively. The position reports to the associate vice president.

Requirements

Master’s degree in leadership communication, public relations, marketing, or related field; or equivalent combination of education and experience
7 years of successful experience in communication leadership and multi-channel communications
Demonstrated experience developing integrated communications plans
Ability to develop teams and individuals
Proven results of managing external agencies and integrating their work with internal teams
Proven expertise in digital content strategy for professional or academic audiences, including intranet, newsletters, and professional social media channels
Exceptional writing, editing, and research skills
Excellent verbal and interpersonal communication skills
Ability to build positive, collaborative relationships
Strong management, analytical, negotiation, and problem-solving skills
Proven project management skills with the ability to manage multiple projects and competing deadlines
Proficiency in MS Office
Demonstrated experience working effectively in a welcoming and respectful workplace environment.

Nice To Haves

Experience leading a marketing or communications team in an academic medical center, multi-hospital system, higher education administration, or other large, complex business environment
Demonstrated experience developing integrated marketing campaigns and communications plans, including commissioning market research
Experience promoting faculty research, grant awards, and/or NIH funding announcements
High degree of self-motivation and initiative

Responsibilities

Strategic Planning Create and oversee marketing and communication plans to support the medical school’s strategic goals to inspire and educate world-class health care providers and scientists.
Elevate the academic brand by better aligning communications and marketing strategies to support the medical school as measured by US News, NIH funding, and other metrics identified by the medical school as top priorities.
Message Development and Implementation Lead internal communications for the College, collaborating with UI Health Care’s Marketing and Communications teams and academic departments and units to increase faculty, staff, and learner engagement, advocacy, and ambassadorship.
Lead content direction and creation for medical school intranet, web pages, and social media.
Oversee research projects to support marketing and communications campaigns to map stakeholder journeys and recruit and engage faculty and learners.
Lead integrated plans for marketing and promotion of the medical school with other Marketing and Communications divisions: Marketing, Strategic Communications, Content Strategy, and Digital, improving overall efficiency of team resources
Identify and share inspiring stories that demonstrate CCOM's commitment to academic excellence, innovative research, and positive community impact.
Hire and oversee external agency support, as needed, as an extension of the internal team.
Public Relations Build and maintain positive working relationships with key internal leaders including executive leaders, department chairs, program leaders, faculty, medical school students, and department communications staff to align marketing and communication strategies with our brand and enterprise goals.
Collaborate with communication team members in academic departments and programs, the university, and the other university colleges to maintain a cohesive voice.
Event management: Oversee event management team for special events across the medical school and health system.
Work with UI Health Care executive leadership and provide oversight of special event services that support the medical school and health system, including open houses, groundbreakings, ceremonies, and receptions.
STEM: Oversee the development of STEM engagement programs, creating interest and enthusiasm for health care education and careers.
Alumni relations: Oversee the development of CCOM alumni relation communications, including collaboration with the University of Iowa Center for Advancement Represent UI Health Care on relevant education boards, committees, or associations.
Financial Responsibility and Information Management Manage and monitor the division’s budget.
Track and monitor key measures of success.
Oversee CRM integrations, following privacy and UI policies Prepare reports to share strategy, plans, results, and opportunities.
Leadership/Supervision Serve as part of the Marketing and Communications leadership team to identify and lead new opportunities, align strategy, and use resources effectively and efficiently.
Coach, mentor, and guide team members and collaborators to achieve shared goals and defined outcomes.