Director of Communications
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About The Position
The Director of Communications is a key leader on Calbright College's marketing and communications team. This role requires exceptional written and verbal communication skills, as well as a strong, self-starter attitude. The Director is responsible for developing and tactically executing an integrated communications program, both internal and external, that supports the College's unique mission and goals. Reporting to the VP of Marketing, Communications and Outreach, the Director of Communications serves as the spokesperson for the college and leads a strong, proactive media relations strategy. In addition, the successful candidate will oversee strategy and implementation for stakeholder communications, executive engagement, advocacy and partnership endeavors, and build and advance Calbright's institutional narrative. This position will also supervise a Communications Manager on the team. The Director will work collaboratively with all departments of the organization to lead the development and implementation of a comprehensive communications program that involves public relations, social media channels, messaging, positioning, thought leadership programs, and crisis communications. They will serve as Calbright's spokesperson and lead media relations activities, while maintaining and cultivating reporter relationships. The Director will also promote Calbright's unique education model, develop materials and initiatives to support academic programs, and ensure College-wide understanding of key data and initiatives. Additionally, the role includes supporting the CEO and others across the College in preparation for media interviews and media training, as well as assisting the VP of Marketing, Communications and Outreach with speechwriting and other executive communications. The Director will support the development of marketing and communications assets including collateral, websites, advertising, content marketing, and other material as needed, including messaging, positioning, and copywriting. They will establish tracking and reporting mechanisms to ensure transparency into the performance of communications programs, prepare budgets, analyses, recommendations, strategies, and tactical execution recommendations as may be required to ensure accountability and high-quality outcomes for Calbright's communications program. The Director will also manage third-party agencies and firms to support ongoing communications programs and perform other related duties as assigned that support the objective of the position.
