Director of Communications and Enrollment Strategy
About The Position
The Director of Communications and Enrollment Strategy works under the supervision of the Chief Executive Officer and serves as the single strategic and execution leader for all network-wide marketing, communications, public relations, and enrollment initiatives. This role owns brand voice, messaging consistency, quality control, and targeted outreach that drives student enrollment while supporting internal transparency and external reputation. By combining marketing execution with website content strategy and communications, this position eliminates duplication, improves quality, and provides strong strategic support to the CEO and leadership team on a lean budget.
Requirements
- Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field required.
- Minimum of 5 years of progressive experience in communications, marketing, public relations, or enrollment marketing, preferably in an educational setting.
- Demonstrated experience developing and executing multi-channel marketing campaigns, including paid media and social media strategy.
- Proven track record of managing brand voice, content creation, and quality control across various platforms.
- Experience with website content strategy, graphic design, and producing marketing collateral.
- Strong strategic thinking and brand/communications leadership.
- Excellent writing, editing, and proofreading skills (critical for quality control).
- Graphic design proficiency (Adobe + Canva).
- Experience with social media strategy and paid media campaigns.
- Understanding of enrollment marketing and data-driven decision making.
- Ability to manage multiple priorities with limited resources.
- High attention to detail and personal ownership of quality.
Nice To Haves
- Master’s degree in a related field preferred.
- Prior experience working with enrollment growth initiatives or student recruitment is strongly preferred.
- Experience managing multiple priorities with limited resources and delivering high-quality work in a fast-paced environment.
Responsibilities
- Lead network-wide brand strategy, messaging, value proposition, and consistent voice across all campuses and channels.
- Oversee all external communications and public relations, including press releases, media relations, community partnerships, and crisis communications.
- Manage high-volume marketing requests from schools and departments through a centralized system, ensuring timely delivery and rigorous quality control (proofreading, link accuracy, brand alignment).
- Create and execute social media strategy and content calendar across all platforms (Facebook, Instagram, LinkedIn, YouTube), with strong attention to detail and error-free posting.
- Design and produce marketing collateral, including flyers, brochures, banners, advertisements, and swag.
- Plan, launch, monitor, and optimize paid media campaigns (digital, streaming, local) to support enrollment growth and brand awareness.
- Own website content strategy, updates, campaign landing pages, and collaboration with the external website consultant on technical, SEO, and accessibility needs.
- Develop and distribute internal communications (staff newsletters, leadership updates, “everyone is a recruiter” messaging) to build transparency and alignment.
- Coordinate photography, videography, and event coverage to support both marketing and enrollment efforts.
- Track enrollment conversion data, campaign performance, and ROI; provide monthly reports and recommendations to the CEO and leadership.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1-10 employees
