Director of Commercial Excellence

Abbott Laboratories•Austin, TX

29d

About The Position

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. KEY RESPONSIBILITIES AND ACCOUNTABILITY Based at the Pleasanton, CA site or Austin TX, the Global Head of Commercial Excellence will lead the development and execution of commercial strategies that drive market execution, demand generation, and sales force effectiveness. This role is responsible for driving revenue growth, market share expansion, and customer engagement through strategic planning, cross-functional leadership, and operational excellence. Reporting directly to DVP, Commercial Americas, this role will be expected to work closely with the marketing, sales, & global partners. This role is considered critical to ensuring business strategy is executed effectively in the Commercial space and business model and marketing assumptions are evaluated and adjusted based on sales performance and Field force feedback. WHAT YOU’LL DO Market Execution & Demand Generation • Lead the development and execution of marketing strategies that drive demand and support sales force effectiveness. • Ensure successful product launches and sustained market relevance through impactful messaging, tools, and campaigns. • Monitor campaign performance and optimize tactics to maximize ROI. • Collaborate with sales leadership to align field execution with strategic objectives. Customer Insights & Sales Engagement • Gather and analyze customer insights to identify growth opportunities and competitive advantages. • Partner with sales teams to translate field intelligence into actionable marketing strategies. • Support training and enablement initiatives to ensure consistent messaging and positioning across the organization. Cross-Functional Launch & Lifecycle Management • Collaborate with upstream marketing, R&D, regulatory, and supply chain to ensure seamless product launches and lifecycle strategies. • Manage pricing, positioning, and competitiveness throughout the product lifecycle. • Lead post-launch performance tracking and continuous improvement initiatives. Market Access & Commercial Strategy • Partner with Health Economics and Commercial Excellence teams to align market access strategies with commercial goals. • Drive initiatives that enhance reimbursement, access, and adoption of HF technologies. Leadership & Organizational Development • Lead and develop a high-performing team focused on commercial training, sales effectiveness, and leadership development. • Build and implement development programs for Territory Managers, Regional Directors, and Clinical Specialists. • Foster a culture of accountability, innovation, and continuous improvement.

Requirements

BA/BS degree, MBA desirable with preferred focus on Strategy, Marketing and Finance.
10 plus years of successful commercial experience (Including Sales and Marketing Leadership) and or, 10 plus years of progressively responsible experience in Consulting/Project Management/Marketing with the following specific experience: Line responsibility and/or project experience in the Commercial area (country/brand/functional strategies, execution/implementation of efficiency programs, change management, business process re-engineering).
10 years of leading to large teams of direct reports
Ability to work collaboratively both internally, and externally.
Ability to manage/prioritize multiple projects and adapt to a changing, fast-paced environment.
Ability to lead a team and work in a group environment, including interaction with Senior / Executive level leadership.
Must be highly analytical; possess strong interpersonal skills including influencing, negotiation, and teamwork skills.
Must possess excellent oral and written communication skills.
Must be process oriented and understand the relationship and necessity of process to strategy.
Experience with digital sales tools, execution tools, and sales force automation.
Ability to think strategically, develop frameworks and platforms that ensure optimal and unfettered access to business tools, assets and capabilities
Proven ability to employ various flexible communications vehicles to drive messaging across a broad, varied, and dispersed commercial organization

Nice To Haves

Experience in Medical Device industry is preferred.

Responsibilities

Lead the development and execution of marketing strategies that drive demand and support sales force effectiveness.
Ensure successful product launches and sustained market relevance through impactful messaging, tools, and campaigns.
Monitor campaign performance and optimize tactics to maximize ROI.
Collaborate with sales leadership to align field execution with strategic objectives.
Gather and analyze customer insights to identify growth opportunities and competitive advantages.
Partner with sales teams to translate field intelligence into actionable marketing strategies.
Support training and enablement initiatives to ensure consistent messaging and positioning across the organization.
Collaborate with upstream marketing, R&D, regulatory, and supply chain to ensure seamless product launches and lifecycle strategies.
Manage pricing, positioning, and competitiveness throughout the product lifecycle.
Lead post-launch performance tracking and continuous improvement initiatives.
Partner with Health Economics and Commercial Excellence teams to align market access strategies with commercial goals.
Drive initiatives that enhance reimbursement, access, and adoption of HF technologies.
Lead and develop a high-performing team focused on commercial training, sales effectiveness, and leadership development.
Build and implement development programs for Territory Managers, Regional Directors, and Clinical Specialists.
Foster a culture of accountability, innovation, and continuous improvement.