Director of Commercial Activation- Private Brands

Staples Canada • Framingham, MA

7h

About The Position

The Director of Commercial Activation for Private Brands plays a key role in enhancing the influence and presence of Private Brand products throughout Staples Business, Retail, Staples.com, and various marketplace channels.
Key Responsibilities
Commercial Activation & Communication
The Director develops and executes strategies to boost Private Brands' visibility and performance across Retail, B2B, and Marketplace channels. This includes ensuring effective coordination between teams to drive successful product launches and clear messaging.
Channel Engagement – Retail, B2B & Marketplaces
This role works with merchandising and marketplace teams to activate products in-store, online, and through third parties. The Director tailors product positioning and promotions for each channel to maximize conversion and loyalty.
Launch Execution & Ongoing Product Engagement
This position will oversee go-to-market communications for product launches and updates, coordinating launch kits, messaging, and timelines for internal and external stakeholders. They also maintain ongoing engagement plans, including refreshes and vendor collaboration.
Measurement & Continuous Improvement
Will set metrics, analyze post-launch results, and use data-driven insights for continuous improvement of activation strategies, partnering with analytics teams to refine future initiatives.

Requirements

• Demonstrated strong leadership presence
• Highly collaborative approach with a customer-first mindset
• Outstanding organizational and planning skills
• Ability to simplify complex information and energize teams
• At least 10 years of experience working with Sales, Merchandising, and Marketing in strategy, operations, analytics, pricing, or training functions
• Bachelor’s degree in marketing, Finance, Economics, or a similar discipline, or equivalent work experience
• Extensive experience in merchandising, sales activation, or commercialization
• Proven experience leading activation teams
• Strong analytical skills and the ability to manage multiple projects simultaneously

Nice To Haves

• Experience in B2B and omnichannel product launches
• Familiarity with marketplaces and digital selling tools
• Comprehensive understanding of Private Brand dynamics

Responsibilities

• Develops and executes strategies to boost Private Brands' visibility and performance across Retail, B2B, and Marketplace channels.
• Ensures effective coordination between teams to drive successful product launches and clear messaging.
• Works with merchandising and marketplace teams to activate products in-store, online, and through third parties.
• Tailors product positioning and promotions for each channel to maximize conversion and loyalty.
• Oversees go-to-market communications for product launches and updates, coordinating launch kits, messaging, and timelines for internal and external stakeholders.
• Maintains ongoing engagement plans, including refreshes and vendor collaboration.
• Sets metrics, analyze post-launch results, and use data-driven insights for continuous improvement of activation strategies, partnering with analytics teams to refine future initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Director