Director of Business Development - Behavioral Health Setting

UHS•North Charleston, SC

11d

About The Position

The Director of Business Development oversees the provision of Sales, Marketing, and Customer Service activities within the Marketing Department. The Director of Business Development is responsible for achieving the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods. As a member of the facility management team, the Director of Business Development is actively involved in discussions related to a wide variety of facility issues including, but not limited to, strategic planning, potential growth opportunities, future projects, changing in programing/protocols, recruitment, and retention. The Director of Business Development is responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, management of all sales and business development activities and maintaining an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake. Hours are based on departmental, and facility needs and may include day, evening, and weekend hours, as directed by the CEO/Managing Director.

Requirements

Bachelor’s Degree in marketing, business administration or related field is required. Masters of Business Administration or related filed highly preferred. Combination of education and experience may be considered.
At least three (3) years’ leadership experience in a health care business development position with extensive community education/ business development experience resulting in measurable results, and with direct experience developing managed care agreements (especially with capitation and at-risk areas.)
Must have a valid driver’s license with good driving record.
Prefer knowledge of the greater Charleston, South Carolina metro area behavioral health marketplace, insurance plans, target markets and referral sources, psychiatric and chemical dependency treatment, and age-specific programming.
Must possess demonstrated superior leadership abilities and excellent written and oral communication skills; knowledge of and skills in application of marketing principles including product, placement, pricing and promotion as well as management of sales, advertising, social media, online presence and, public relations resources; creativity and flexibility; skills in data collection and analysis, interpretation, application and, evaluation; strategic planning skills; record of adherence to deadlines; customer service skills; teaching or training skills; willingness to travel up to 75%, including overnight travel as required.

Nice To Haves

Candidates with detailed knowledge of psychiatric and chemical dependency treatment principles highly preferred.
Five (5) years’ prior marketing and/or sales experience within a behavioral healthcare setting highly preferred.

Responsibilities

Oversees the provision of Sales, Marketing, and Customer Service activities within the Marketing Department.
Achieving the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods.
Actively involved in discussions related to a wide variety of facility issues including, but not limited to, strategic planning, potential growth opportunities, future projects, changing in programing/protocols, recruitment, and retention.
Responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, management of all sales and business development activities and maintaining an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake.