Director of Business Development – Ecommerce & Subscription Packaging

The Panaro Group • Pico Rivera, CA

130d

About The Position

This role leads the development of a high-growth vertical focused on ecommerce and subscription packaging. The Director will define market strategy, build scalable revenue streams, and lead a team to position the company as the go-to partner for DTC brands and subscription businesses seeking sustainable, customized packaging solutions.

Requirements

• 5+ years in business development, sales leadership, or GTM strategy
• Proven success building new verticals with $10M+ annual revenue
• Experience selling packaging, ecommerce services, fulfillment, or supply chain solutions
• Strong understanding of DTC and subscription models
• Background in packaging, design, fulfillment, or sustainable solutions
• Experience in startup or intrapreneurial environments
• Prior team management experience
• High ethical standards and ownership mindset
• Energetic, optimistic, and fun to work with
• Consultative, data-driven, and collaborative approach
• Strong project management and multitasking skills
• Excellent communication and executive presentation abilities
• Creative problem-solving and continuous learning

Responsibilities

• Identify and define new market opportunities (DTC brands, influencers, startups)
• Develop and execute a comprehensive go-to-market (GTM) strategy
• Analyze industry trends, competitors, and customer behavior to inform segmentation and positioning
• Build and manage a pipeline to support $10M+ annual revenue
• Own the full sales cycle from lead generation to close
• Recruit, onboard, and coach a high-performing team of Sales Executives and SDRs
• Partner with marketing to develop tailored campaigns and lead-gen strategies
• Collaborate with manufacturing and fulfillment teams to ensure operational readiness
• Create repeatable solutions across packaging, assembly, and fulfillment
• Establish KPIs and performance tracking systems
• Report regularly to senior leadership on progress, forecasts, and milestones
• Iterate strategy based on market feedback and campaign results

What This Job Offers

• Career Level: Senior
• Number of Employees: 11-50 employees