Director of Business Development and Marketing- IRF

Lifepoint Health • Lynchburg, VA

41d

About The Position

The Director of Business Development implements and directs the hospital business development process. The DBD plans, directs and coordinates the identification of and marketing to potential patient referral sources. Responsible for maintaining ongoing positive relationships with identified referral sources. Monitors community trends indicating the needs for new services/programs. Develops and analyzes metrics to assess effectiveness of strategies. Conducts ongoing competitor analysis. Hires, trains, and oversees activities of hospital BD representatives.

Requirements

• Bachelor’s degree in marketing, business administration or related field
• Previous experience in health care business development required. A knowledge of psychiatric and chemical dependency treatment principles preferred.
• Valid driver’s license and a favorable Motor Vehicle Report (MVR), along with proof of insurance when using own auto.
• Must show proof of automobile insurance.

Nice To Haves

• A knowledge of psychiatric and chemical dependency treatment principles preferred.

Responsibilities

• Develops the hospital’s comprehensive business development plan, in conjunction with CEO and senior hospital personnel.
• Hires, trains and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity.
• Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilize 360 and other methods to obtain feedback on referral source relationships.
• Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts.
• Takes an active role in identifying the geographic scope of the market and need for specific programming in the hospital area; monitors market competition.
• Develops annual budget and process for measuring effectiveness of marketing expenditures.
• Develops and implements community workshops and seminars, as appropriate.
• Collaborates closely with Care Coordination Department on data collection, referral source tracking and follow up, call quality and assessment outcomes.
• Ensures marketing materials and collaterals are effective in delivering message and meet quality standards.

Benefits

• Comprehensive medical, dental, and vision plans, plus flexible-spending and health- savings accounts
• Competitive paid time off and extended illness bank package for full-time employees
• Income-protection programs, such as life, accident, critical-injury insurance, short- and long-term disability, and identity theft coverage
• Tuition reimbursement, loan assistance, and 401(k) matching
• Employee assistance program including mental, physical, and financial wellness
• Professional development and growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 101-250 employees