Director of Brand Strategy & Experience
Bio-Rad Laboratories
452d•$193,900 - $266,700
This job is no longer available
There are still lots of open positions. Let's find the one that's right for you.
About The Position
The Director of Brand Strategy at Bio-Rad will spearhead the creation of innovative brand marketing strategies that align with the company's business objectives and resonate with target customer segments. This role involves utilizing customer, product, and strategic insights to develop corporate brand positioning, messaging, and value propositions that maintain a customer-focused approach. The Director will also establish a forward-looking brand framework to guide the team in achieving strategic goals and ensure that all marketing campaigns are consistent with the brand's strategy, identity, and positioning.
