Director of Brand Strategy & Creative | Bankrate

Red Ventures

100d

About The Position

As Director of Brand Strategy & Creative, you’ll be the driving force behind Bankrate’s brand—leading the development and execution of our brand strategy, creative direction, and identity system to deliver consistent, differentiated positioning across every touchpoint. You’ll ignite the creative vision behind integrated campaigns that don’t just fuel long-term brand growth, but also deliver measurable impact for performance marketing. You’ll champion initiatives that elevate brand awareness, build trust, and raise our net promoter score (NPS), making sure brand work translates directly to business results. You’ll support the scale of our influencer and ambassador programs, amplifying reach and lowering CAC. You’ll work hand-in-hand with Performance, Product Marketing, Creative, and Growth, embedding brand-first thinking across every layer of the go-to-market motion. And you’ll spark demand on two fronts: by shaping and executing demand generation strategies that drive results within enterprise partnerships—aligning with their design and marketing needs—while simultaneously fueling organic demand for the Bankrate brand among consumers. This role is open to remote or hybrid candidates, with hybrid being central to our New York, NY or Charlotte area offices.

Requirements

• 8–12+ years in brand marketing, creative direction, or strategic marketing roles
• 3+ years of team leadership experience managing brand strategists, creatives, or social media marketing teams
• Proven success in scaling brand programs that directly support performance goals
• Deep expertise in brand positioning, creative strategy, and campaign development
• Strong creative judgment and ability to translate strategy into compelling brand expressions across channels
• Familiarity with influencer marketing best practices, including creator outreach, activation, measurement, and rights management
• Analytical mindset; comfortable using data to track brand health and optimize creative performance
• Excellent stakeholder management, cross-functional collaboration, and team leadership skills
• Experience working closely with or within performance/growth marketing orgs to support conversion and efficiency goals

Responsibilities

• Define and evolve the brand’s positioning, voice, visual identity, and storytelling architecture
• Lead the development of brand frameworks, value propositions, and tone-of-voice guidelines
• Embed consistent brand expression across all external and internal-facing assets
• Consolidate multiple disparate brand systems into a single unified brand identity, ensuring consistency and clarity across all channels and programs
• Balance and integrate the needs of multiple stakeholders into a cohesive brand strategy
• Direct the development of creative assets for integrated marketing campaigns across paid, owned, and earned channels
• Collaborate with cross-functional teams on campaign briefs, concepting, execution, and performance reviews
• Ensure creative output reflects strategic priorities while delivering high impact on performance and engagement
• Build and scale social media and influencer and ambassador initiatives
• Partner with Growth and Performance teams to align influencer strategies with conversion goals
• Develop playbooks and pipelines for talent onboarding, creative collaboration, and campaign ROI tracking
• Own KPIs related to brand equity, including NPS, brand awareness, brand favorability, engagement, and sentiment
• Leverage insights to iterate on messaging, creative, and positioning strategies
• Collaborate with analytics and research teams to build a full-funnel view of brand impact on acquisition and retention
• Develop, manage and mentor a high-performing team
• Partner closely with Performance Marketing, Lifecycle, Content, and Comms teams to ensure brand consistency and creative integration
• Advocate for brand investment as a revenue-enabling function within the broader marketing and business strategy

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): 20 days of PTO for a full calendar year, increasing to 25 days after five years of service

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees