Director of Brand Marketing
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About The Position
Brand is an unrealized opportunity at Propel. Millions of Americans who receive government benefits like SNAP (also called food stamps) trust Propel and use the app regularly, but our growth to date has primarily come from word-of-mouth. Now we’re ready to harness the power of brand marketing to establish Propel as a ubiquitous, credible name among our users, people who receive SNAP benefits, and people who design policies to help them. We’re looking for a strategic brand leader with strong creative instincts and business acumen to bring our recently revamped brand strategy to life. This role will turn brand into a force multiplier—driving awareness, deepening trust, and accelerating user growth across all channels. You’ll make brand a connective tissue across marketing, product, government, and marketplace —ensuring our narrative shows up clearly and consistently wherever we engage. You bring sharp creative judgment, full-funnel fluency, and the ability to translate strategy into scalable systems. You're structured, resourceful, and action-oriented. You thrive in cross-functional environments and know how to move work forward with alignment and clarity.
