Director of Brand & Marketing Communications

Treasure Coast Hospice•Stuart, FL

12h

About The Position

The Director of Brand & Marketing Communications is responsible for the strategic stewardship of the organization’s brand, messaging, and digital presence. This role ensures consistency, clarity, and compassion across all marketing and communication touchpoints while maintaining clear alignment with Public Relations. The Director serves as the organization’s primary authority on brand governance and oversees outsourced partners supporting digital, creative, and content execution.

Requirements

Bachelor’s degree in marketing, communications, journalism, or related field required
Minimum of 7–10 years of experience in brand, communications, or healthcare marketing leadership
Demonstrated experience managing agencies and outsourced vendors
Strong understanding of digital platforms, website strategy, and content governance
Exceptional written and verbal communication skills

Nice To Haves

Healthcare, hospice, or highly regulated industry experience preferred

Responsibilities

Partner with executive leadership and Public Relations to align brand, communications, and organizational strategy.
Provide strategic guidance to leadership on brand positioning, messaging priorities, and reputational risk.
Translate organizational goals into clear marketing and communications strategies and annual priorities.
Own website strategy, structure, and user experience.
Direct outsourced website development, SEO, and accessibility efforts.
Ensure digital properties meet compliance and brand standards.
Oversee use and governance of digital analytics platforms, including Google Analytics and related tools.
Establish key performance indicators (KPIs) for website and digital content performance
Review analytics data to inform strategic decisions, content priorities, and optimization opportunities
Develop messaging frameworks for organizational initiatives and service lines
Oversee editorial priorities and content standards
Ensure accuracy, compassion, and clarity in all published materials.
Select, manage, and evaluate marketing vendors and agencies
Ensure outsourced work aligns with brand and organizational goals.