Director of Brand, Communication & Storytelling

Bloom Healthcare•Lakewood, CO

2d•$160,000 - $180,000

About The Position

Own and elevate Bloom’s brand, voice, and narrative. You will translate real outcomes, patient impact, and organizational wins into clear, credible stories for partners, communities, and teammates. This role exists because Bloom’s impact has outpaced our ability to tell our story well.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field
5+ years of experience in brand strategy, storytelling, and communications, with a demonstrated ability to translate complex information into clear, compelling narratives and build consistent, high-impact brand voices across diverse audiences and channels
Exceptional writer and editor; able to learn and write in Bloom’s voice
Strong storyteller who can translate real outcomes into narrative
Comfortable working directly with senior leaders and clinicians
Experience coordinating external creatives and publications
High EQ, strong judgment, comfortable with ambiguity

Nice To Haves

Healthcare experience is helpful but not required; credibility, curiosity, and storytelling discipline are essential

Responsibilities

Own Bloom’s brand and narrative across external and internal communications
Ensure consistency, credibility, and a clear “Bloom voice” grounded in outcomes and evidence
Translate complex clinical, operational, and outcomes data into human, compelling stories
Lead content across website, partner materials, internal storytelling, and thought leadership
Leverage AI tools to enhance the efficiency, quality, and scalability of content production
Develop and refine clear, differentiated value proposition messaging across key constituents, including payors, congregate care partners, patients, employees, and referral sources
Ensure messaging is tailored by audience while maintaining a consistent enterprise narrative
Translate clinical, quality, and economic outcomes into compelling, market-facing positioning
Manage and coordinate external partners: Photographers / photojournalism Video production Designers, editors, publications, and PR support as needed
Coordinate Bloom’s presence in publications, press, and earned media
Support leadership with op-eds, interviews, profiles, and public-facing narratives
Assist in developing messaging aligned with Bloom’s advocacy and policy priorities
Support preparation of materials for policymakers, industry groups, and regulatory stakeholders
Collaborate with leadership on clear articulation of positions on key healthcare issues
Proactively manage and enhance Bloom’s reputation across stakeholders
Monitor external perception (media, digital channels, industry sentiment)
Partner with leadership on communications related to sensitive or high-visibility issues
Equip Growth/Sales with strong storytelling assets without reporting into Sales
Work fluidly across teams, earning trust and fluency in multiple domains
Serve as a thought partner to leadership on how Bloom communicates wins, change, and strategy