Director of Brand and Strategy & Experience

Hampton Products • Lake Forest, CA

106d

About The Position

We are looking for a full-time, experienced and self-motivated Director of Brand Strategy and Experience to join and lead our Creative Services Team to guide our brand health, market perception, and evolving positioning over time while creating and executing a high-impact creative design strategy across all marketing touchpoints – from retail packaging to digital media, trade show design, marketing collateral and corporate branding. Join us and be part of an innovative team! Hampton Products, located in south Orange County, CA, is a privately-owned, middle-market branded consumer products designer, developer, and marketer of innovative products in the security hardware, decorative hardware, storm and screen door hardware, and automotive accessories categories.

Requirements

• Bachelor's degree (B. A.) in design/art from a four-year college or university and no less than 10 years of progressive consumer marketing/design experience; or equivalent combination of education and experience in durable or consumer goods industry.
• Exceptional design skills with a strong portfolio spanning retail packaging, digital, marketing collateral and branding that demonstrate creative strategy, storytelling and multi-channel execution.
• Expert knowledge of packaging design and structural design and construction.
• Ability to lead, mentor, adapt and excel in a fast-paced environment.
• Strong understanding of how to balance creative excellence with speed and scalability.
• Strong interpersonal and leadership skills to align creative to marketing goals and present the creative process and artwork.
• Creative Leadership and solution based, problem solving thinking.
• Experience planning and creating Trade Show Booths.
• Expert knowledge of pre-press and printing processes.
• Expert knowledge of web design, user interface design, and web development processes, as well as video equipment, production techniques, editing software, and video formats.
• Proven experience leveraging AI to achieve desired/improved results.
• Mechanical/technical knowledge of how HPI’s products’ installation and applications is preferred.
• Bilingual/Multilingual (Spanish-Mexican/ French- Canadian) preferred.

Responsibilities

• Build equity across multiple brands, managing brand architecture and leading positioning exercises to determine and increase market relevance across all consumer touchpoints.
• Own and lead the creative vision and ensure consistent brand identity across all channels and consumer communications vehicles, including, but not limited to retail packaging, digital media, trade show design, marketing collateral and marketing branding.
• Create a vision for future consumer expectations, omnichannel brand experience, and innovation in storytelling.
• Provide ultimate brand/market recommendations to senior leadership, contributing to strategic planning.
• Present to C-suite, partner in brand strategy with executives, and advocate for creative in company growth conversations.
• Translate marketing briefs into creative solutions that drive business results.
• Identify and implement technology, tools and systems to increase team speed, collaboration and output.
• Closely collaborate with Marketing, Sales, eCommerce, and other disciplines to ensure creative alignment with business goals.
• Create and maintain brand standards to ensure consistency across the board.
• Review and approve all creative output to ensure it meets brand standards and project objectives.
• Act as a senior advisor to executive leadership, translating brand and creative strategy into business growth opportunities.
• Partner with marketing and analytics to measure creative impact on brand awareness, engagement, and conversion, ensuring creative excellence delivers business outcomes.
• Champion innovation in design, storytelling, and digital engagement to future-proof the brand experience and maintain category leadership.
• Oversee brand consistency and differentiation across multiple brands, balancing shared standards with unique market positioning.
• Lead and inspire the multi-disciplinary creative team to deliver best-in-class visual communication.
• Create systems to measure creative impact on awareness, engagement, or conversion along with ways to improve year over year.

Benefits

• Equal employment opportunity employer
• Core values of Inspiration, Caring and Innovation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees