Director of Apparel and Social Commerce
About The Position
TaskForce is seeking a Director of Apparel & Social Commerce to help lead our growing merchandise ecosystem as a tool for movement building, cultural storytelling, and political expression. This role sits at the intersection of product, culture, and distribution. It’s about shaping apparel and cultural ephemera — and ensuring those products actually travel through the internet, communities, and creator networks where culture spreads. The Associate Director will guide product direction and storefront management across TikTok Shop, Instagram Shop, Shopify, and emerging platforms, while also playing a core role in marketing, creator distribution, and paid acquisition strategy.
Requirements
- 5+ years in merch, apparel, culture-driven e-commerce, or product marketing.
- Experience with TikTok Shop, Instagram shopping, Shopify, or similar platforms, including the build out of digital storefronts from scratch.
- Experience working with creators, influencer distribution, or social-first marketing ecosystems.
- Familiarity with paid social acquisition and performance-driven product promotion.
- Strong design sensibility and understanding of trend-driven, culturally relevant merchandise.
- Experience in fast-moving, culturally responsive environments.
- Interest in or experience with social impact, politics, advocacy, or movement-based work.
Responsibilities
- Help develop merchandise tied to political, cultural, and social impact movements.
- Translate campaign messages and cultural moments into wearable and shareable visual objects.
- Treat merch as a tool for identity, solidarity, and message amplification.
- Lead day-to-day development across apparel (shirts, hoodies, hats) and cultural ephemera (posters, stickers, buttons, prints, totes, and other small-format items).
- Ensure products align with current culture, protest traditions, internet aesthetics, and streetwear-adjacent trends.
- Develop strategies to distribute merch through creators, influencers, and community partners.
- Support and manage paid acquisition efforts across social platforms to amplify product visibility.
- Identify organic distribution pathways — meme pages, movement networks, cultural communities.
- Help ensure merch is embedded in cultural moments, not just posted on storefronts.
- Collaborate on launch plans that combine storytelling, creator seeding, and platform-native content.
- Manage storefront presence across TikTok Shop, Instagram, Shopify, and emerging platforms.
- Understand platform algorithms, in-app shopping behavior, and how products perform in social video.
- Optimize product storytelling, visuals, and merchandising for social-first audiences.
- Bring awareness of design trends across streetwear, meme culture, internet-native visuals, and political graphics.
- Work closely with designers, illustrators, and creators to produce culturally fluent work.
- Coordinate with creative, campaign, and partnerships teams to align merch with key initiatives.
- Work with production and fulfillment partners to execute drops and ongoing inventory.
- Help build systems for fast-turn creative and production tied to cultural or political moments.
Benefits
- Full health, dental, and vision coverage.
- Remote-first team: candidates may live anywhere in the United States.
- Work at the intersection of culture, politics, creativity, and media.
- Collaborative, mission-driven environment focused on real-world impact.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
