Director of Alumni Engagement & Marketing Communications - University of the Pacific

Another Source • Sacramento, CA

1d • $80,000 - $92,000 • Onsite

About The Position

Another Source is partnering with University of the Pacific to recruit a Director of Alumni Engagement and Marketing Communications - an exciting opportunity to help reimagine how a university connects with its 85,000+ alumni community. As California’s first university, Pacific is celebrating 175 years of history and impact, making this a particularly meaningful time to shape how the institution engages its alumni moving forward. This is a highly visible, strategic role for someone who can move beyond high-volume communications to a more thoughtful, data-driven approach that increases engagement and event participation. As a key storyteller and campus partner, this individual will play a critical role in shaping alumni connection, bringing together strategy, creativity, and analytics to drive meaningful impact. If this opportunity aligns with your experience and interests, we’d welcome the chance to connect with you.
Another Source’s client, University of the Pacific, is recruiting a Director of Alumni Engagement and Marketing Communications to join their team on-site in Stockton, California.
About University of the Pacific:
University of the Pacific is a nationally recognized private university with a strong legacy of academic excellence, innovation, and community impact. With campuses in Stockton, Sacramento, and San Francisco, Pacific serves a diverse student population and is known for its personalized education model and commitment to preparing graduates for meaningful careers and leadership.
As California’s first university, Pacific is celebrating its 175-year anniversary- marking a significant moment of institutional momentum and renewed investment in alumni engagement. With an engaged alumni network of more than 85,000 graduates, Pacific is entering a pivotal chapter - celebrating a major institutional milestone while investing in deeper alumni connection, brand storytelling, and long-term philanthropic growth. This is an opportunity to help shape how a proud and growing alumni community connects with the university for years to come.

Requirements

• Bachelor’s degree
• At least five (5) years of progressive experience in marketing, communications, development, or alumni relations
• At least one (1) year of supervisory experience
• Demonstrated ability to lead integrated marketing and communications strategies
• Strong interpersonal and relationship-building skills with diverse stakeholders
• Experience managing multiple priorities and delivering high-quality work in a deadline-driven environment
• Knowledge of alumni engagement best practices and metrics (e.g., CASE standards)
• Experience using CRM/database tools (e.g., Blackbaud) and communication analytics
• Proven ability to lead teams, develop talent, and foster collaboration
• Strong project management skills and attention to detail
• Ability to work evenings/weekends and travel as needed

Responsibilities

• Architect the Narrative: Develop and implement a high-level, multi-channel, integrated marketing and communications plan to inspire lifelong loyalty among current and future alumni.
• Brand Stewardship: Act as the primary guardian of the Pacific Alumni brand, ensuring every campaign resonates with quality and consistency.
• Pioneer the Future: Lead the integration of AI and emerging tools to identify and connect with untapped alumni populations.
• Data-Driven Storytelling: Utilize advanced metrics and CASE standards to measure impact and optimize our engagement strategies.
• Creative Innovation: Design and implement compelling programs and content across all platforms—from high-impact events to social media and emails—to engage alumni and strengthen their connection to the university.
• Strategic Projects: Plan, develop, and implement programs and projects that strategically engage alumni in strengthening their relationship with the University.
• Staff Mentorship: Provide direct leadership and supervisory oversight for member(s) of the Alumni Engagement team. Additionally, manage department staff and programs in the absence of the Assistant Vice President.
• Executive Liaison: Serve as a strategic partner to the Pacific Alumni Association (PAA) Board, driving focused volunteer leadership and service to Pacific.
• Institutional Synergy: Collaborate across campus to align alumni activities and communications with broader university goals and successful joint programming across all campuses.
• Development Synergy: Partner with Development colleagues to bridge the gap between engagement and philanthropy, cultivating the next generation of Pacific donors.
• Flagship Events: Orchestrate and host signature experiences, including reunions, regional events and committee meetings.
• Hands-On Execution: Beyond the desk, this role is a physically active, event-based position that focuses on the end-to-end execution of events. It involves active event setup, hosting, and break down.
• Community Connection: Foster genuine relationships by being present where alumni are, whether that is on campus or at regional events.

Benefits

• Pacific contributes 10% toward employee retirement each paycheck
• Pacific offers up to 90% tuition remission and exchange for employees and their dependents
• Pacific offers 14 paid holidays and seasonal days each year in addition to regular vacation days.
• Pacific also provides affordable and high-quality comprehensive benefits to support employees' varied needs. We invite you to explore our Health Benefits, Income Protection plans, Financial Planning benefits, and Work-Life Balance programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 11-50 employees