Director of Affiliate Analytics (Marketing)

National Debt Relief, LLC.-posted 3 months ago
$177,500 - $204,000/Yr
Full-time • Senior
251-500 employees
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National Debt Relief is seeking a strategic and data-driven Director of Marketing Analytics to lead analytics for our Affiliates channel. Reporting to VP of marketing Analytics, this role will lead a team of analysts to help understand affiliate partner value, optimize channel spend, and deliver actionable insights. This role will play a key role in optimizing channel efficiency and driving growth and ROI through deep data analysis in collaboration with internal marketing team and external partners. This role will work cross-functionally with marketing, finance, data engineering and other analytics teams to help scale the affiliates channel profitably and shape the future of affiliate marketing at the company. This is a hands-on leadership role for someone who thrives at the intersection of strategy, execution, and cross-functional collaboration to drive measurable business outcomes.

  • Lead end-to-end analytics and reporting for the affiliate marketing channel, providing data-driven insights into partner performance, lead conversion, and ROI.
  • Develop and maintain dashboards and reporting frameworks to monitor KPIs across multiple affiliate programs.
  • Analyze ROI of affiliate campaigns and identify opportunities to optimize marketing spend and partner relationships.
  • Partner with affiliate marketing managers to evaluate and optimize lead quality, payout structures, partner tiers, campaign strategies and opportunities to scale.
  • Build incrementality models to understand the true value of affiliate traffic sources to reduce cost and scale the channel.
  • Collaborate cross-functionally with Data Engineering, Finance, and Marketing teams to ensure smooth operations, clean data infrastructure and effective budget planning forecasting and cost allocation.
  • Regularly present findings, insights, and recommendations to senior leadership.
  • Hire and mentor analysts to help scale our growing affiliate program.
  • Bachelor’s degree in STEM or other quantitative discipline preferred.
  • 8+ years of experience in marketing analytics, with 3+ years focused on affiliate or partnership marketing analytics.
  • 3+ years of experience managing analytics teams, with a strong track record of developing talent and leading high-performing teams.
  • Proven ability to influence and collaborate with senior leadership and cross-functional teams.
  • Deep expertise in SQL, analytics platforms like Tableau, Looker, or Sigma.
  • Strong knowledge of data warehousing, ETL processes, and report automation.
  • Advanced Excel capabilities and the ability to construct complex models and forecasts.
  • Exceptional problem-solving, critical thinking, and strategic planning skills.
  • Outstanding communication and storytelling abilities, with a talent for presenting complex data insights to executive audiences.
  • Demonstrated ability to manage multiple high-stakes projects in a fast-paced environment.
  • Financial services experience preferred.
  • Generous Medical, Dental, and Vision Benefits
  • 401(k) with Company Match
  • Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
  • 12 weeks Paid Parental Leave
  • Pre-tax Transit Benefits
  • No-Cost Life Insurance Benefits
  • Voluntary Benefits Options
  • ASPCA Pet Health Insurance Discount
  • Access to your earned wages at any time before payday
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