Director of Admissions
About The Position
Position Summary: The Director of Admissions leads a high-performing team to execute a strategic, data-driven enrollment plan aligned with Asbury Theological Seminary's mission. This role oversees all stages of the admissions funnel-from lead generation through matriculation-while utilizing data analytics, dashboard reporting, and CRM (Slate) communication strategies to drive enrollment outcomes. The Director coaches and equips the Admissions staff to deliver high-impact, personalized engagement that converts prospective students into enrolled students. This position also leads market research efforts, including new student surveys, focus groups, and non-matriculant analysis to inform continuous improvement.
Requirements
- Strong oral and written communication skills with the ability to engage diverse audiences.
- Excellent organizational and strategic planning skills with a data-driven approach.
- Strong interpersonal skills to build relationships with prospective students, alumni, and ministry leaders.
- Ability to manage multiple projects, prioritize tasks, and meet enrollment goals in a fast-paced environment.
- Self-motivated and solutions-oriented, fostering a positive and collaborative work environment.
- Commitment to continuous improvement, with ability to receive and apply constructive feedback.
- Strong attention to detail, with ability analyze data and insights to drive recruitment strategies.
- Ability to work well under pressure.
- Commitment to ongoing professional development, including participation in at least one relevant conference or training annually.
- Demonstrates a positive attitude, adaptability to changing priorities, and a willingness to receive and apply feedback in a collaborative work environment.
- Bachelor's degree required
- Experience in higher education admissions, enrollment management, sales, or other fields requiring consultative relationship-building and conversion strategies is strongly preferred.
- Proficiency in technology, SIS and CRM systems, particularly Slate, to support recruitment, communications, and data management.
- Proven ability to lead teams and manage people effectively.
Nice To Haves
- Master's degree preferred.
Responsibilities
- Leadership, Supervision, & Funnel Oversight
- Data Analytics, Reporting & CRM Strategy
- Recruitment Strategy & Relationship Building
- Student Research & Continuous Improvement
- Marketing Collaboration & Campaign Integration
- Institutional Engagement & Workplace Priorities
- Other duties or responsibilities as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Educational Services
Number of Employees
251-500 employees
