Director of Admissions

Adams State University • Alamosa, CO

357d • $85,344 - $93,660

About The Position

The Director of Admissions plays a pivotal role in developing and implementing undergraduate recruitment and enrollment strategies for the university, ensuring a diverse and qualified student body. This position oversees all aspects of the admissions process, from outreach and recruitment to application review and enrollment management. The Director works collaboratively with various campus and community partners to achieve institutional enrollment goals while upholding the mission and values of the university.

Requirements

• Master's degree in relevant field; Master's degree in Higher Education Administration, Counseling, or related field preferred.
• Minimum of 5 years of progressive experience in admissions, enrollment management, or related field.
• Demonstrated understanding of enrollment trends, demographic shifts, and best practices in diversity and inclusion in higher education.
• Strong leadership, interpersonal, and communication skills.
• Ability to work effectively with diverse populations and foster a welcoming and inclusive environment.

Nice To Haves

• Bilingual: proficiency in English and Spanish.
• Experience working in a Hispanic Serving Institution or with Hispanic/Latino student populations.
• Knowledge of Workday and relevant admissions software.

Responsibilities

• Develop and implement strategic, high school, community college and community organization enrollment plans aligned with institutional goals and demographic trends.
• Provide leadership and direction to the admissions team, fostering a culture of inclusivity, collaboration, and excellence.
• Analyze data and market trends to support recruitment strategies and enhance yield rates.
• Lead recruitment efforts to attract a diverse student population, with a focus on Hispanic and underrepresented minority groups.
• Establish partnerships with high schools, community colleges, and community organizations to promote the university and increase applicant pool.
• Foster collaborative relationships and coordinate recruitment/outreach events with academic schools and programs.
• Oversee the Assistant Director of Enrollment Communication to ensure effective nurturing and outreach campaigns are developed and implemented on a scheduled/predetermined basis.
• Oversee the Assistant Director of Admissions to ensure Admission Counselors are adequately onboarded and trained, organized in their territories/regions, and are effective in generating inquiries and applications.
• Serve as the liaison to Athletics.
• Oversee the application review process, ensuring timely and thorough evaluation of applicants.
• Develop and implement effective yield strategies to increase conversion rates from admission to enrollment.
• Coordinate with financial aid, student success and student affairs offices to support students through the enrollment process.
• Ensure compliance with university policies, state regulations, and federal laws related to admissions.
• Implement and maintain efficient admissions processes and systems, leveraging technology to enhance workflow and applicant experience.
• Supervise and motivate the admissions team, including two assistant directors, admissions counselors, transfer coordinator, welcome center coordinator, operations staff, and student ambassadors.
• Manage admissions operating budgets effectively and responsibly.
• Serve as a representative of the university at recruitment events, college fairs, and conferences.
• Build relationships with prospective students, families, and high school counselors to promote the university's programs and opportunities.
• Serve on relevant university and state committees.
• Monitor and evaluate recruitment and admissions data to assess effectiveness of strategies and identify areas for improvement.
• Prepare regular reports and presentations on admissions trends, enrollment projections, and outcomes for university leadership.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Flexible spending accounts
• Life insurance
• Retirement savings plans

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Educational Services
• Education Level: Master's degree