Director of Activations

Trulieve • FL

102d

About The Position

The Director of Activation Strategy will serve as the national leader for all field, grassroots, and community marketing efforts. This role will oversee a team of Regional Activation Managers and ensure consistent execution of local strategies that align with the company’s national brand objectives. The Director will design scalable activation frameworks, foster community and retail partnerships, and drive consumer engagement at the local level to maximize brand visibility, customer loyalty, and revenue growth.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 10+ years of progressive marketing/activation experience, with at least 5 years in a senior leadership role managing multiple regions.
• Demonstrated success in leading large, distributed field/activation teams.
• Experience in cannabis, alcohol, CPG, or other highly regulated industries strongly preferred.
• Exceptional leadership, communication, and organizational skills.
• Strategic thinker with the ability to translate national goals into scalable local execution.
• Proven ability to manage multimillion-dollar budgets and measure ROI.
• Willingness to travel frequently to support regional teams and activations.

Responsibilities

• Manage and mentor Regional Activation Managers across multiple markets; establish performance standards and accountability systems.
• Create a unified field marketing and activation strategy that can be adapted for individual regional needs.
• Ensure all grassroots, retail, and community initiatives reinforce the company’s national brand identity and customer experience standards.
• Partner with Marketing, Sales, Retail Operations, and Compliance teams to align local activations with corporate goals.
• Develop new approaches to experiential marketing, retail activations, sponsorships, and community partnerships.
• Establish KPIs for regional activations, track performance, and provide actionable insights to the executive team.
• Oversee national activation budgets, optimizing resource allocation across regions.
• Monitor regional marketing activities for adherence to all state and federal regulations.

Benefits

• Comprehensive benefits package including paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Bachelor's degree