Director, North America Field Marketing
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About The Position
Are you passionate about driving change and fostering growth? Are you a compassionate leader with a drive for operational excellence? If so, we have an exciting opportunity for you! As Director of Field Marketing, North America, you ll be a member of Siteimprove s marketing leadership team, working in close partnership with sales, business development, partner and customer support teams. In this role, you ll work with your field marketing team to develop the strategy, marketing plan, and execution of regional, national and global marketing campaigns, Account-Based Marketing (ABM) initiatives, live events, webinars, and more. You will be accountable for generating pipeline that converts to revenue supporting the new customer and customer expansion goals for your region across all touchpoints, segments and stages of the customer lifecycle. In this role, you ll work with your teams to develop the marketing strategy for field plans, an down the execution of regional tactics including localizing global marketing campaigns, Account-Based Marketing (ABM) initiatives, live events, webinars, and more. You will be responsible generating pipeline that converts to revenue supporting the new customer and customer expansion goals for your region across all touchpoints, segments and stages of the customer lifecycle. You will report into the CMO and be responsible for leading a small team of field marketers.
