Director, NA Influence, PR and Events - Calvin Klein

PVH • New York, NY

10d

About The Position

Be part of an iconic story. At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! ( YouTube , Instagram , TikTok ) The Director North America Influence, PR and Events will lead the strategic development of the Calvin Klein North America regional Influencer program, local press strategy, and local event activations. This role will partner closely with Global Influence, PR and Brand Experience teams to localize strategies and effectively execute within key regional markets to enhance brand and commercial goals. This role will also be a lead for Regional communications and responsible for CKNA specific internal communication and events, as well as partner with Corporate Communications. The ideal candidate will be connected to the regional culture calendar in key North America markets and have a keen understanding of building highly effective initiatives to drive product energy and consideration. They will have strong relationships with up and coming/micro influencers and local press, as well as have an entrepreneurial and innovative mindset.

Requirements

• Bachelor's degree
• 10+ years of relevant experience in Influencer marketing, communications, events, digital platforms, with prior experience at retail and fashion premium brands and/or agencies in North America
• Key relationships and proven track record within industry a must, relationships with key micro/mid talent in region and experience with scale a plus
• Experience developing cross-channel communications campaigns in culture, lifestyle, fashion, retail, entertainment and/or related fields
• Strong experience owning full life cycle of events from strategy and concept phase to full execution
• Strong interpersonal skills
• Collaborative mindset, with desire to foster partnership and conceptual integration with key teams cross-functionally (corporate communications, marketing, brand experience, creative, visual, ecom, media, etc.)
• Deep team-orientation and desire for team building
• High attention to detail with demonstrated ability to care for multiple, competing priorities simultaneously
• Concrete experience managing complex projects and programs requiring thorough leadership to align multiple teams and stakeholders
• Ability to work productively in a fast-paced, creative, collaborative environment.
• Deep knowledge and interest in influencer, media and digital trends
• Be in the know – stay current on fashion, entertainment, lifestyle, culture, art, music and design trends
• Live the function – have a strong POV on media, digital platforms/commerce and latest trends
• Resourceful, highly motivated project manager
• This position is not eligible for sponsorship.

Responsibilities

• Develop Influencer strategy for North America and build the 360 approach across talent, product and storytelling for the influencer channel
• Lead both organic seeding and paid partnerships to supplement Global talent and amplify regional product strategy, focused on the mid/micro influencer space
• Drive regional events strategy for mid/micro Influencer activations and local retail events aligned to the North America cultural calendar and Global Marketing calendar to deliver engaging experiences
• Drive local press stories and product focused local editorial, exploring Influencer integrations where possible, and helping supplement Global storytelling
• Works cross-functionally with merchandising and channel leads to develop seasonal and annual influencer frameworks aligned to regional brand and commercial objectives with the goal to drive awareness and consideration of our target consumer
• Lead the regional Influence, editorial and events calendar and collaborate with global Social Media and PR team to build out owned and earned communication plan seasonally
• Oversees regional Influencer budget for paid partnerships and events
• Oversees all reporting around Influencer, editorial and linked events in alignment with key seasonal and campaign objectives
• Responsible for reporting on key KPIs of Influence and Editorial performance (in partnership with global channels) to measure against benchmarks, product performance and engagement
• Establish strong relationships and collaboration with relevant stakeholders throughout the organization (Design, Merchandising, Collabs, VM, Creative, Media, Social) to inform on-going and always-on planning and business/brand alignment throughout the season
• Event and experiential activation ownership inclusive of planning and execution (e.g., guest experience, event layout, agency and vendor management, entertainment bookings, décor and scenic, asset creation, catering, permitting and logistics, contract negotiations); production schedules and timelines; budget ownership; and post event ROI reporting
• Foster and maintain relationships with experiential agency partners, vendors, venues in region
• Function as a thought leader that generates strategic ideas for amplification and activations across all existing and first to market platforms

Benefits

• Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
• An above-market 401(k) contribution to help our eligible associates save for retirement.
• Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• Receive support for continued education including tuition reimbursement.
• Shop at our company outlets and e-commerce sites at a discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees