Director, Monetization

McAfee•New York, NY

1d•Hybrid

About The Position

This leader will own the end-to-end strategy and execution of monetization initiatives, unlocking incremental revenue through experimentation, pricing and promotion optimization, funnel improvements, and partner collaboration across Product, Data & Analytics, Engineering, Marketing, and Finance. You’ll guide a high-performing team of seasoned managers, scale operational rigor, and drive a prioritized roadmap that balances near-term growth with long-term sustainability. The ideal candidate thrives in fast-paced, matrixed environments and has a deep understanding of subscription business models and conversion mechanics.

Requirements

10–12+ years in subscription monetization, growth, consumer revenue, or lifecycle conversion, ideally at a global consumer tech or digital subscription company.
Proven success optimizing funnels, paywalls, pricing/promotion strategies, or retention/winback programs.
Experience managing senior managers and distributed global teams.
Deep analytical acumen: comfortable with data, experimentation, segmentation, and performance modeling.
Strong product instincts and experience partnering with Product, Engineering, Data Science, and Design.
Excellent roadmap prioritization skills and experience owning strategies end-to-end.
Operationally minded with a track record of building scalable systems, processes, and workflows.
Ability to communicate clearly across executives, cross-functional partners, and global stakeholders.
Outcome-oriented, strategic, and experiment-driven.
Comfortable balancing long-term vision with short-term impact.
Highly collaborative, influential, and adept at driving alignment across functions.

Responsibilities

Develop and own the monetization strategy across mid-funnel touchpoints, including winback, app store conversion, placement optimization, and free-to-paid journeys.
Translate customer insights, competitive trends, and performance data into actionable strategies that increase conversion and reduce churn.
Lead ideation, validation, execution, and ongoing performance monitoring for all conversion initiatives.
Partner closely with Product, Pricing & Promotion, Engineering, and Partnerships to deliver a prioritized, measurable roadmap with clear KPIs.
Optimize the subscription funnel from awareness to purchase, leveraging A/B tests, segmentation, UX refinements, and pricing/promotion strategies.
Collaborate with Data & Analytics to define success metrics, build dashboards, and diagnose performance drivers.
Work with Pricing & Promotions teams to operationalize global offers and ensure cohesive market strategy.
Manage a team of senior-level managers and specialists, fostering growth, autonomy, and high performance.
Oversee global teams and workflows across multiple time zones, ensuring alignment and effective communication.
Build operational rigor in planning, reporting, process documentation, and project governance.