Director, Mobile/Web Engineering (Digital Experience)

Herbalife-posted 2 months ago
Full-time • Senior
Hybrid • Torrance, CA
5,001-10,000 employees
Merchant Wholesalers, Nondurable Goods
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Herbalife's Chief of Mobile Engineering directs the global front-end engineering strategy for mobile and web experiences. This role is responsible for the end-to-end delivery of distributor/customer-facing applications-from mobile app development and web UI engineering to performance optimization and global release management. The successful candidate will drive the engineering execution for Herbalife's digital growth, supporting 95+ global markets in a B2B2C model. Collaborate with Product, Build, Architecture, and Security teams to compose efficient digital experiences.

  • Lead Herbalife's global mobile engineering organization, including native (iOS, Android) and cross-platform (Flutter/React Native) app development.
  • Lead all aspects of web front-end engineering, focusing on reusable components, UI frameworks, and adaptable build across desktop and mobile web.
  • Define and execute the front-end engineering roadmap, focusing on speed, scalability, accessibility, and user experience excellence.
  • Make key technology and architecture decisions for mobile and web, balancing performance, cost, scalability, and maintainability.
  • Own the mobile app release process, including App Store and Play Store management, telemetry, crash monitoring, and lifecycle updates.
  • Implement and optimize CI/CD pipelines, DevSecOps practices, and agile delivery models for rapid iteration and secure deployments.
  • Measure and improve performance KPIs, including Core Web Vitals, crash rates, session analytics, and DORA metrics.
  • Collaborate with Product and Design to translate customer needs into intuitive, responsive, and accessible digital experiences.
  • Drive integration with enterprise systems such as headless CMS, analytics platforms, personalization engines, and identity providers.
  • Foster a culture of technical excellence, innovation, and continuous improvement within the global engineering team.
  • Ensure compliance with accessibility standards (WCAG), security protocols, and international regulations (GDPR, CCPA).
  • Promote the use of GenAI and Agentic AI technologies, like LLM-based assistants, autonomous agents for support and commerce, and AI-generated content.
  • 10+ years of technology experience, with at least 5 years leading mobile and/or front-end engineering teams in global B2C or B2B2C environments.
  • Proven success in delivering customer-facing mobile and web applications at scale, including App Store/Play Store release management.
  • Deep technical expertise in React, Flutter, Native iOS/Android, TypeScript, GraphQL, REST APIs, and modern front-end architectures.
  • Proficient knowledge of CI/CD pipelines, DevSecOps principles, feature flagging, monitoring for system failures, and tools for system visibility.
  • Experience integrating with enterprise services: CMS, personalization engines, analytics, and authentication providers.
  • Proven experience in coordinating engineering teams across multiple regions, encouraging teamwork and maintaining high technical standards.
  • Knowledge of UX principles, accessibility (WCAG), responsive design, and cross-platform consistency.
  • Strong decision-making capabilities in build vs. buy evaluations and technology stack selection.
  • Experience with trial technologies, tailored solutions, and API-first content management platforms (e.g., Contentful, Adobe AEM).
  • Understanding of LLMs, prompt engineering, and agentic workflows, with ability to evaluate and integrate third-party AI platforms (e.g., OpenAI, Anthropic, Google Vertex AI).
  • Master's degree or certification in digital product leadership, architecture, or technology strategy.
  • Group Health Programs including Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D, Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP).
  • 401(k) plan.
  • Wellness Incentive Program.
  • Employee Stock Purchase Plan (ESPP).
  • Supplemental Life/Critical Illness/Hospitalization/Accident Insurance.
  • Pet Insurance.
  • Paid time off including Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.
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