Director, Member Marketing

BECU

13d

About The Position

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference. While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU. IMPACT YOU’LL MAKE: As Director of Member Marketing, you’ll shape strategies that deepen member relationships and drive long-term value. Your leadership will influence personalized engagement, cross-sell initiatives, and loyalty programs that enhance financial well-being for our members. You’ll partner across teams to create seamless experiences and ensure every campaign reflects BECU’s member-first philosophy. This is your opportunity to lead innovation and make a measurable impact on how members connect with us. This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered. WHAT YOU’LL GAIN: Opportunity to shape the future of member product conversion, engagement and loyalty at a leading financial institution. The ability to make a measurable impact on member financial health and organizational growth. A supportive environment that values diversity, inclusion, and continuous learning.

Requirements

Typically requires a Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
Typically requires a minimum 8 years of experience in marketing strategy, lifecycle marketing, or customer engagement roles.
Typically requires a minimum of 5 years of leadership experience with a proven track record of building and managing high-performing teams.

Nice To Haves

Advanced degree preferred.
Related experience in banking/financial services.
Experience leading direct mail marketing campaigns.
Analytical skills with experience using data to drive decisions.
Understanding of member lifecycle, segmentation, and cross-sell strategies in financial services or similar industries.
Communication, collaboration, and project management skills.
Experience with marketing automation platforms and CRM systems.

Responsibilities

Lead and Inspire: Coach, mentor, and develop a high-performing team, fostering a culture of trust, accountability, and innovation.
Drive Strategy: Design and execute cross-sell and engagement programs that increase product adoption and deepen member relationships.
Shape Lifecycle Journeys: Build marketing journeys that support cross-sell, utilization, and retention across key member segments.
Leverage Data: Apply your analytical expertise to transform segmentation, predictive modeling, and machine learning into personalized member experiences that drive meaningful engagement.
Collaborate Across Teams: Work closely with product, digital, and channel partners to deliver integrated campaigns across owned and paid channels.
Champion Financial Health: Oversee initiatives that educate and empower members to achieve long-term financial well-being.
Optimize Performance: Define KPIs, monitor results, and use insights to refine strategies and maximize impact.
Channel Orchestration: Develop the strategy and execution in owned channels.
Manage Resources: Lead annual planning and budgeting, ensuring efficient allocation aligned with strategic priorities.
Represent and Influence: Serve as a key voice for Member Marketing in enterprise initiatives and external events.