Director, Member Engagement Strategy

Spring Health • NY

121d • $173,110 - $216,390

About The Position

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs. We are seeking a Director of Member Engagement Strategy to lead high-impact initiatives that connect more people to mental healthcare through thoughtful, effective marketing. This role will drive strategic member engagement programs in partnership with Spring Health’s largest customers. This person will be responsible for driving strategy and execution that unlocks activation, retention, and long-term outcomes through tailored, data-informed initiatives.

Requirements

• 8+ years of experience in B2B2C marketing, with at least 3 years in a team leadership role.
• Proven track record of developing and executing enterprise engagement strategies that drive measurable outcomes.
• Strong storytelling and communication skills, with the ability to translate data into compelling insights for both internal and external audiences.
• Demonstrated success leading cross-functional initiatives in complex, high-stakes environments.
• Deep empathy for member and customer needs, with a passion for designing strategies that reflect population-level nuance.
• Expertise in marketing platforms (e.g., Iterable, Braze) and analytics tools (e.g., Looker, Amplitude).
• Experience in healthcare, benefits, or regulated industries is a strong plus.
• Passion for mental health and alignment with Spring Health’s mission to eliminate every barrier to care.

Responsibilities

• Lead the Member Engagement Strategy team responsible for delivering tailored marketing strategies to drive enrollment, activation, and utilization across our customers.
• Develop and scale systems, playbooks, and measurement frameworks to ensure our member marketing strategies are both personalized and operationally repeatable.
• Serve as the strategic engagement marketing voice in customer conversations, partnering with Strategic Account Managers and Customer Success to align on goals, progress, and strategies.
• Translate complex data into actionable recommendations for both internal stakeholders and external partners, with a strong focus on influencing decision-making and optimizing outcomes.
• Collaborate cross-functionally to bring strategies to life and ensure alignment across member touchpoints.
• Build and manage a high-performing team, providing mentorship, clarity, and accountability.
• Drive continuous improvement through experimentation, feedback loops, and adoption of best practices across customer cohorts.

Benefits

• Health, Dental, Vision benefits start on your first day at Spring.
• Employer sponsored 401(k) match of up to 2% for retirement planning.
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• Competitive paid time off policies including vacation, sick leave and company holidays.
• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure.
• Access to Noom, a weight management program.
• Access to fertility care support through Carrot, with $4,000 reimbursement for related fertility expenses.
• Access to Wellhub for fitness, mindfulness, nutrition, and sleep.
• Access to BrightHorizons for sponsored child care, back-up care, and elder care.
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees