Director, Meetings Strategy

American Society Of Hematology•Washington, DC

5d•$200,000•Hybrid

About The Position

The American Society of Hematology (ASH) is the world’s largest professional society of hematologists, dedicated to advancing the understanding, diagnosis, treatment, and prevention of blood disorders. Since its founding in 1958, ASH has played a vital role in shaping hematology as a discipline and continues to lead with impact through groundbreaking research, education, and convenings. For more than six decades, ASH’s Annual Meeting has served as the premier scientific and educational event in the field—bringing together more than 30,000 professionals from around the globe.. ASH is seeking a dynamic and strategic leader to serve as Director, Meetings Strategy. This pivotal role partners closely with the Chief Event Strategy Officer to lead the vision, planning, and execution of ASH’s high-profile meetings portfolio, ensuring the realization of its full business potential. This new Director will align ASH’s organizational strategy with event planning to drive measurable results and focusing on overall effectiveness without the direct responsibility for the implementation of meeting logistics. Monitoring multi-million-dollar budgets, this leader is responsible for driving operational excellence, innovative business strategies, and data-informed decisions that enhance the impact and reach of ASH-hosted events. Key responsibilities include guiding internal teams and external partners in creating events with enterprise impact, cultivating high-value vendor and venue relationships, and leading major contract negotiations to ensure long-term value, financial sustainability and audience centricity. This is an extraordinary opportunity to help shape the future of one of the world’s most respected scientific convenings, and contribute meaningfully to ASH’s global mission. ASH has a collegial, high-energy, and results-driven work environment with a strong commitment to inclusive excellence. Our staff take pride in effective time and resource management. We highly value collaboration, education, innovation, and excellence. We are looking for candidates who have demonstrated these values in their day-to-day work experience.

Requirements

Bachelor’s degree required; advanced degree in business, hospitality, event management, or related field preferred.
Minimum of 10 years of progressively responsible experience in planning and executing large-scale, high-profile national or international meetings and conferences.
Prior leadership experience in a professional association, scientific society, or healthcare-related organization strongly preferred. Experience organizing independent tradeshows, leading strategy within a meeting management firm or event marketing agency, etc. can be valuable.
Experience developing and managing multi-million-dollar budgets and using financial acumen to drive return on investment.
Demonstrated ability to translate organizational goals into effective event strategies that enhance engagement, visibility, and mission impact.
Proven track record of leading complex meeting portfolios, including strategic planning, logistics, budgeting, vendor management, and performance measurement.
Track record of applying innovation and data insights from CRM, AMS and analytics tools to enhance event experiences, measure engagement depth, and anticipate audience needs.
Strong experience in managing, mentoring, and developing staff and cross-functional teams.
Ability to lead with a collaborative, inclusive, and high-performance mindset, especially within matrixed organizations.
Skilled at managing external consultants and vendors, ensuring alignment with organizational standards and goals.
Exceptional interpersonal skills with the ability to build and sustain relationships with venues, strategic partners, sponsors, and internal stakeholders.
Deep experience in contract negotiation and risk mitigation, with a focus on delivering financial and operational value to the organization.
Experience using event technology platforms and project management tools to drive efficiency and scale.
Strong executive presence and communication skills, including the ability to influence at senior levels.
Comfortable working in a fast-paced, high-stakes environment with multiple priorities and stakeholders.
Demonstrated commitment to creating and supporting inclusive environments in event design and team leadership.
Ability to work under pressure, to keep confidential information, and conduct oneself in a professional manner at all times.
Flexibility with schedule and willingness to work extended hours during the heavy conference season in order to meet deadlines.

Responsibilities

Develop event frameworks for all conference and educational events that align with ASH’s strategic priorities allowing for the design, execution and evaluation of impact.
Ensure ASH’s meetings have audience centricity by analyzing participant needs for maximum engagement and ROI.
Work with the events team to set Key Performance Indicators (KPIs) for each meeting that measure enterprise impact and Return on Investment (ROI) by analyzing and interpreting meaningful patterns in data in order to make more informed business decisions.
Ensure that events continually drive measurable enterprise results.
Work to develop cohesive narratives that connect pre-event communication to post-event engagement to maximize the "full business potential" of every activation.
Lead the identification and cultivation of partners and sponsorships that align with ASH’s meeting objectives and mission.
Develop comprehensive strategies to align partner objectives with the association’s goals, aimed at driving revenue through sponsorships and booth sales.
Work with internal teams to establish and track deliverables to ensure ROI for sponsors and exhibitors and ensure that on-site sponsorship benefits are delivered.
Identify new opportunities both within ASH’s current meetings portfolio as well as new potential meetings, along with developing the goals, objectives, strategies, and tactics required to achieve them.

Benefits

ASH also offers a comprehensive benefits package for their employees.
ASH has a hybrid work environment whereby eligible positions may work remotely on Mondays and Fridays, and all staff report to the office Tuesday through Thursday each week.
ASH is committed to professional growth and development and provides meaningful and rewarding career experience.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume