Director, Medical Communications and Media Relations (H)

About the position

The Director, Medical Communications and Media Relations develops and implements communications and media relations plans that promote the University’s mission, vision, and goals. Moreover, the incumbent develops and maintains effective relationships with local media to reach diverse populations within the target market.

Responsibilities

• Develops and implements communications plans that promote department initiatives, programs, products, services, and fundraising events.
• Writes and distributes news releases and other media materials as appropriate to local media.
• Works collaboratively with department leadership to develop stories and multi-media content that support brand messaging and positioning.
• Pitches, promotes, and secures placements of stories in local, regional, national, international and trade media.
• Determines and produces content needed to secure placements.
• Prepares reports of coverage, share of voice, ad dollar conversion, and impressions.
• Monitors media for developing stories and secures third-party commentary placements.
• Develops and oversees adherence to media protocols and best practices.
• Remains abreast of current regulatory requirements affecting department functions.
• Handles after-hours media requests.
• Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with University policies and procedures.
• Ensures employees are trained on controls within the function and on University policy and procedures.

Requirements

• Bachelor’s degree in Communications or relevant field.
• Minimum 7 years of relevant experience.
• Knowledge of business and management principles.
• Ability to direct, manage, implement, and evaluate department operations.
• Ability to establish department goals, and objectives that support the strategic plan.
• Ability to effectively plan, delegate and/or supervise the work of others.
• Ability to lead, motivate, develop, and train others.

Nice-to-haves

• Experience in developing earned media strategies.
• Experience coordinating local press events and media interviews.
• Experience serving as media relations point of contact at national conferences.
• Experience developing and maintaining strong relationships with key internal stakeholders, including researchers and physicians.
• Experience developing and maintaining strong relationships with local, national, and international reporters.
• Experience in creating digital, video, audio and print content.
• Experience in media relations tracking and analytics.

Benefits

• Medical insurance
• Dental insurance
• Tuition remission
• Comprehensive benefits package