Director, Media Strategy

SourceCode Communications • New York, NY

106d • $115,000 - $130,000

About The Position

What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some of the biggest consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity, and business intelligence back to public relations. We are seeking a Director, Media Strategy to lead earned media efforts across our client portfolio. This senior-level media practitioner will bring a track record of high-impact coverage, deep journalist relationships, and the ability to shape narratives that directly advance client business goals. With oversight from senior leadership, you’ll drive strategy, act as a trusted advisor to clients, lead and mentor a growing media relations team, and help define SourceCode’s earned media offering.

Requirements

• 8–10+ years of media relations or journalism experience (agency experience strongly preferred)
• Deep reporter relationships across top-tier national business, tech, and broadcast outlets
• Proven track record of securing impactful, high-value media placements
• Strong understanding of enterprise tech, adtech/martech, and consumer/business tech
• Demonstrated ability to coach and mentor teams, building agency-wide media expertise
• Excellent writing, pitching, and communication skills
• Confidence in providing strategic counsel, even when it challenges client assumptions

Responsibilities

• Lead media strategy across a portfolio of B2B and B2C technology clients, ensuring media efforts ladder to client business goals
• Develop and maintain top-tier media relationships with business, tech, and broadcast outlets (e.g., Bloomberg, Axios, WSJ, TechCrunch, CNBC, etc.)
• Coach and grow a small but expanding media team, instilling confidence and sharpening media instincts across the agency
• Architect smart, earned-first ideas through StoryHub and other forums, strengthening SourceCode’s agency-wide POV with media
• Serve as a trusted advisor to clients, with presence, clarity, and a strong POV in high-stakes conversations
• Media train executives and spokespeople, preparing them for interviews, panels, and live broadcast opportunities
• Drive results, consistently securing impactful earned placements and analyzing outcomes to inform continuous improvement
• Be highly billable, providing senior-level client counsel and hands-on media execution
• Contribute to new business, shaping and presenting our media offering with polish and authority
• Build and lead earned media strategy across accounts, ensuring alignment with broader business and brand goals
• Provide editorial oversight on all media materials, ensuring quality, clarity, and consistency with client messaging
• Translate industry, client, and market insights into long-term media positioning strategies
• Advise clients on complex media situations, reputation management, and high-level opportunities
• Manage media campaigns and account health, ensuring profitability, staffing, and client satisfaction
• Drive client retention and organic growth by tying media strategy to business outcomes
• Oversee financial leadership of accounts: budgeting, resourcing, and scoping
• Mentor and develop PR professionals across teams, modeling accountability and inclusive leadership

Benefits

• Robust benefits program
• Unlimited vacation & sick leave
• 401(k) with company match
• Profit-sharing program
• Flexible, hybrid workplace
• Six-month paid parental leave
• Professional learning & development opportunities
• Transit benefits
• Paid volunteer days

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 11-50 employees