Director, Media Strategy & Investment

Kimberly-Clark

97d • $181,220 - $234,260

About The Position

The Director, Media Strategy & Investment, is an influential leader charged with shaping and executing the organization's $500MM+ media investment strategy across all brands and top A&CP Customers (Amazon, Walmart, Target). They are responsible for the KCNA marketplace strategy across enterprise media, retail media networks, and digital platforms. This director-level role ensures strategic alignment of media investments and partnerships with business goals, while driving innovation and measurable results. Reporting to the Sr. Director, Integrated Media the Director leads a specialized team of media experts, embedded into the brand business and works closely with senior stakeholders, agency partners, and external media vendors.

Requirements

• Bachelor’s degree in marketing, Advertising, Communications or related fields.
• At least 10 years of progressive experience in media investment, retail or enterprise media management, partnership development, and marketplace leadership, with significant director-level responsibility.
• A minimum of 1-2 years of direct client-side experience within media and marketing is strongly preferred.
• Demonstrate up-to-date knowledge of industry trends, media technology advances, and regulatory developments shaping the media and advertising landscape.
• Advanced expertise in media negotiation, budget management, campaign measurement, and marketplace dynamics.
• Strong understanding of programmatic media, retail media networks, enterprise media buying platforms, and digital commerce.
• Demonstrated capability to lead high-performing, cross-functional teams in a complex, fast-paced environment.
• Exceptional analytical, financial, and decision-making abilities.

Responsibilities

• Demonstrate improved efficiency & effectiveness of the KCNA annual media investment.
• Lead the identification of new media productivity levers, managing ongoing tracking, and ensure delivery across KCNA brands.
• Lead the KCNA investment strategy, inclusive of the Video marketplace across tactics like LTV, Addressable, OLV, CTV, and Retailer Video.
• Represent US in global & local Joint Business Plans, driving investment strategy across partners like Google, Meta, TikTok, Amazon, Walmart, and Disney.
• Ensure the agency provides timely media data delivery for MMM, documentation of weekly media optimizations, consistent budget management processes, accurate spend & media performance reporting, compliance with taxonomy standards.
• Prioritize and drive the day-to-day deliverables across strategy, investment, and retail team.
• Lead, inspire, and provide ongoing development for a high-performing team of digital media experts.

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees