Director-Media Planning

Northwestern Medicine • Chicago, IL

84d

About The Position

The position focuses on optimizing ROI for approximately $8-10MM in media spending and involves identifying and negotiating program integrations. The role requires developing a foundational framework and tools for effective media planning and scenario development for the Marketing organization. Collaboration with the Brand team and VP of Marketing is essential to understand the organization's marketing objectives, target audiences, and calls to action. The candidate will create a proprietary and documented planning framework aligned with these needs and provide leadership on effective media and buying strategies, including traditional and emerging media. The role also involves advising on the relevance and practicality of recommended media strategies and leading annual and ongoing strategic media planning execution in partnership with agencies of record. Ensuring high-quality and effective media plans, developing media commitments in partnership with various teams, and functioning as an in-house expert on media options are key responsibilities. The candidate will communicate with marketing team members to ensure coordination and alignment with business and brand strategy, fostering an environment of partnership and collaboration across the marketing department.

Requirements

• Bachelor of Arts Degree in Marketing, Communications or related field.
• 15+ years of relevant experience in developing and implementing effective media planning.
• Familiarity with programmatic media trading.
• Experience in a Media Planning role within a complex organization with multiple lines of business.
• Knowledge and experience with non-traditional and emerging media (e.g. internet, program integration, digital) as well as syndicated media planning tools and systems.
• Experience crafting systems and planning processes for internal and integrated media planning purposes.
• Accurate and detail oriented, with exceptional problem-solving skills.
• Strong quantitative and analytical skills.
• Proficiency in Microsoft Excel, Word, and PowerPoint.

Nice To Haves

• Ability to work directly with an Agency Media Department.

Responsibilities

• Optimizes ROI for approx. $8-10MM in media spending; identifies and negotiates program integrations.
• Develops the foundational framework and tools for effective media planning and scenario development for the Marketing organization.
• Works with the Brand team and VP of Marketing to understand the organization's marketing objectives, target audiences, and calls to action.
• Creates a proprietary and documented planning framework that is aligned with addressing those needs.
• Provides leadership to each group within Marketing on most effective and appropriate media and buying strategies (including traditional and emerging media).
• Advises on the relevance and practicality of recommended media strategies/tactics and recommended alternatives given the allocated budget.
• Leads annual and ongoing strategic media planning execution in partnership with agencies of record.
• Ensures high quality and effective media plans.
• Develops and implements media commitments in partnership with each team (e.g. physician group, regional marketing, and brand).
• Functions as an in-house expert on traditional and emerging media options, planning, and implementation.
• Communicates with participating members of the marketing team to ensure all media planning and buying efforts are well coordinated and aligned to business and brand strategy.
• Creates an environment of partnership, collaboration, seamless quality, and service enhancement across the marketing department.

Benefits

• Wide range of benefits that provide employees with tools and resources to improve their physical, emotional, and financial well-being while providing protection for unexpected life events.

What This Job Offers

• Job Type: Full-time
• Industry: Hospitals
• Education Level: Bachelor's degree