Director, Media Execution, Personal Lines

The Director of Media Execution for Personal Lines at The Hartford is responsible for leading and managing various direct marketing programs aimed at driving new business while ensuring a positive return on investment. This role involves overseeing a substantial marketing budget, optimizing media spend, and collaborating with cross-functional teams to create and implement effective marketing strategies. The ideal candidate will possess a strong marketing background, particularly in direct marketing, and will be adept at influencing stakeholders to achieve growth and efficiency across multiple marketing initiatives.